brands / 171 posts found
Gucci Wants to Reward ‘Material NFT’ Holders With 2 Physical Items – For Free
Luxury fashion powerhouse Gucci is preparing to gift two exclusive physical items – a wallet or bag – to holders of its Gucci Vault Material NFTs, which will be generally unavailable to Gucci’s usual clientele. The Material NFTs debuted last March as part of a partnership between Gucci and the narrative NFT project, 10KTF. The collection dressed eleven selected NFT collections, including Bored Ape Yacht Club (BAYC), World of Women (WoW), Cool Cats, and more, in digitally enhanced Gucci outfits to showcase Gucci’s digital identity in an alternate world. 10KTF tells the fictional story of a floating city in a […]
Here’s How Web3 is Reacting to OpenSea’s New ‘Deals’ Feature
When OpenSea hinted at an impending announcement last week, many in the community speculated that they would launch a token or airdrop. Instead, they surprised users with a new feature called Deals. The feature lets users exchange an NFT or a combination of NFTs from their collection for another user’s NFT or a collection of theirs directly on the platform. Additionally, users can add Wrapped Ether (WETH) on top of the offers. With this move, OpenSea’s team is creating a more direct peer-to-peer trading experience. Users can view, offer, and accept trades directly on OS, eliminating the need to venture […]
“Orgasm, Activated:” NARS’ Blush Gets a Digital Makeover With NFT Drop
French cosmetics and skincare company NARS Cosmetics has announced that it’s getting ready to release another NFT collection in celebration of National Orgasm Day on July 31. Inspired by the colors and textures of the company’s “Orgasm” makeup shade, the new NFT collection will be available for auction as single-edition Ethereum digital artworks through the SuperRare platform, with SuperRare taking initial bids on the “Orgasm, Activated” pieces beginning July 25. Glow up. Orgasm on. Celebrate the shade that started a sensation with a month of exclusive offers, irresistible gifts, and more. Only on https://t.co/mZFsifOHez . pic.twitter.com/mkpISJRiyF — NARSCosmetics (@NARSCosmetics) July […]
Louis Vuitton, Pharrell Reveal ‘Speedy’ Bag NFT with IRL Claim
Nearly 93 years after its creation, Louis Vuitton’s iconic Speedy bag has been reimagined as the luxury fashion house announced the Speedy 40 VIA on July 17. The bag, which was designed in collaboration with Pharrell, is currently claimable as a digital collectible, with the physical version set to be released in January 2024. As part of LV’s first VIA journey, the Speedy 40 VIA is only available to Treasure Trunk NFT holders, the fashion brand’s access token that dropped in June. Louis Vuitton VIA. The first VIA journey is now available. Discover the Speedy 40 VIA @Pharrell, revisiting the […]
Twitter Ad Revenue Sharing: 5 Ways to Unlock Your Potential as a Web3 Creator
Twitter has officially rolled out its new monetization strategy specifically tailored for its creators. Users from Web3 and beyond are already reaping benefits from this initiative, with some even sharing that they’ve earned tens of thousands of dollars. Elon Musk shared in a tweet earlier in June that the first block payment totaled $5M. Through ad revenue sharing with Twitter, this is a new avenue for creators to profit from their content. With monetary incentives now available, a growing number of users are crafting strategic plans to optimize their earnings from this unique prospect. Here’s what you need to know […]
ApeFest 2023 Returns This November in Hong Kong
Yuga Labs, the parent company and creator of Bored Ape Yacht Club (BAYC), announced the highly anticipated return of its massive in-person event, ApeFest 2023, which will be taking place in Hong Kong from November 3 to November 5. Despite the overall NFT market decline, including the drop in value of the BAYC and Mutant Ape Yacht Club (MAYC) collections, the return of ApeFest aims to reinvigorate the Ape community’s trust in the brand and overall excitement of holding the industry’s landmark PFP that has served as the forefront of a new form of social and cultural identity and expression. […]
Now Runway: Christie’s and Gucci Partner on Generative NFT Collection
Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today we’re writing to you from the hot, hot, hot climate of an Ibizan summer where fashion takes a backseat to comfort — except at the club, where the peacock method of dress is in full effect. This is a monumental week for digital fashion as Christie’s and Gucci have elevated the genre to new heights. Read on to see what else you missed this week, including Meta avatars by Maison Valentino and LG Uplus entering the digital fashion business. […]
Seedphrase Signs With WME, Teases Original Music to Come
Daniel Maegaard, known throughout the digital art community by his DJ moniker and alternate persona, Seedphrase, has officially signed with talent agency WME according to a press release shared with nft now. In addition, he’s teased new original music, the unveiling of a new community project, and the introduction of exclusive merch, all coming this year. A “guiding light” Seedphrase, best known for his massive CryptoPunk helmet mimicking his distinctive Punk NFT, wants to take the synergy of crypto culture, music, and high-end luxury fashion to new heights. Maegaard first rose to prominence in the crypto community with the purchase […]
Google Play Store Opens Its Doors to NFTs in a Major Policy Shift
Google has announced an update to its Play Store policies, now allowing apps and games that incorporate NFTs onto its platform. This move marks a continued shift in the company’s attitude towards blockchain-based technology. Under the new rules, games that use tokenized assets will need to clearly state their use of blockchain elements. In an effort to foster responsible use, Google will prevent developers from glamorizing potential earnings derived from NFTs. The policy also extends to banning any “loot box” mechanisms in line with their anti-gambling stance. Reddit, which recently found major success with its Avatar NFTs, partnered with Google […]
Coinbase Introduces Encrypted Messaging Feature to Crypto Wallet
On July 12, Crypto exchange Coinbase announced the launch of a new messaging feature for its wallet that allows any two Ethereum addresses to communicate. Powered by the XMTP protocol, the encrypted messaging service will first be available to a small subset of users, including all Lens protocol users and anyone who scans the QR code featured in this video. The messaging feature will support the 1.3 million Ethereum addresses using the wallet that are human-readable and/or ENS-enabled. “Messaging on Coinbase Wallet is end-to-end encrypted, private, and portable. It allows you to connect directly through your wallet, engage with your […]