Content Marketing / 113 posts found

What is the Buyer’s Journey?

January 27, 2022 @ 6:52 pm
by docdna54
in Buyer Persona, Buyer's Journey, Content Marketing, Digital Marketing, Inbound Marketing
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The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations, steering clear of aggressive and inauthentic sales tactics.  That said, your business will need to adapt to the changing times and communicate with empathy to encourage […]

Who Is the New B2B Buyer and How Do You Connect with Them?

January 27, 2022 @ 6:52 pm
by docdna54
in B2B Marketing, Content Marketing, Digital Marketing, Influencer Marketing, millennials
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We all know that Millennials are out-of-control college kids doing shots on Spring Break. And Gen Z are the 10-year-olds currently being raised by TikTok, right?  Hold onto your hats: The youngest Millennials are in their late-twenties. The oldest Gen Zs are 25 — that means they’re out of school and in the workforce. These two demographics are the fastest-growing cohort of B2B buyers.  And they don’t think like Boomers or Gen Xers. So how do B2B marketers reach these mysterious digital natives? Here are a few pointers. How to Connect with the New B2B Buyer You don’t need the […]

Why Your Approach to Social Media Needs to Change: 15 Helpful Hacks in 2021

January 27, 2022 @ 10:42 am
by docdna54
in Content Marketing, Digital Marketing, Social Media, Social Media Marketing
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Social media management has gone through significant changes throughout the COVID-19 crisis and the increase in online business. For instance, findings from The CMO Survey’s 2020 research show that businesses have spent 74% more on social media marketing during the pandemic. But at the same time, the survey found that social media has helped companies […]
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