Paid Media Strategy / 58 posts found
Improve SEM Performance With Your Own Unique KPIs via @sejournal, @jonkagan
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how. The post Improve SEM Performance With Your Own Unique KPIs appeared first on Search Engine Journal.
4 Impactful PPC Ad Extensions You Need To Try Out via @sejournal, @LisaRocksSEM
Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out. The post 4 Impactful PPC Ad Extensions You Need To Try Out appeared first on Search Engine Journal.
The Future of PPC: 4 Clues From Google That Tell Us Everything
Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far. The post The Future of PPC: 4 Clues From Google That Tell Us Everything appeared first on Search Engine Journal.
Success In The PPC Automation Age: A Paid Search Marketing Roadmap via @sejournal, @TheCopyTrail
What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal.
7 Ad Copy Tests To Boost PPC Performance [With Examples] via @sejournal, @jonleeclark
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now. The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal.
Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads via @sejournal, @closedloop
Maximize your brand awareness campaign ROI with these proven tips for setting up and running more effective Facebook Ads. The post Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads appeared first on Search Engine Journal.
Performance Max: 7 PPC Community & Google Team Insights via @sejournal, @siliconvallaeys
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know. The post Performance Max: 7 PPC Community & Google Team Insights appeared first on Search Engine Journal.
How To Unlock Better Google Data Studio Segments Using “CASE” via @sejournal, @amyppc
The digital marketer’s guide to Google Data Studio CASE statements, including syntax and examples for better visualizations to power Google Ads campaigns. The post How To Unlock Better Google Data Studio Segments Using “CASE” appeared first on Search Engine Journal.