PPC / 231 posts found
Real Estate PPC: Tips For Optimizing Google Ads Campaigns via @sejournal, @jonleeclark
Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility. The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.
5 PPC Advertising Lessons From A B2B Growth Marketer via @sejournal, @TheCopyTrail
Whether you’re new to PPC or not, agency or in-house. here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer. The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.
Google Confirms Bug Affecting Ads & Analytics Reporting via @sejournal, @MattGSouthern
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming. The post Google Confirms Bug Affecting Ads & Analytics Reporting appeared first on Search Engine Journal.
Google Brings Optimization Score To Performance Max Campaigns via @sejournal, @MattGSouthern
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search Engine Journal.
Google Ads Rolls Out Diagnostic Insights via @sejournal, @MattGSouthern
Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks. The post Google Ads Rolls Out Diagnostic Insights appeared first on Search Engine Journal.
How To Optimize Google Responsive Search Ads (RSAs) via @sejournal, @siliconvallaeys
RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys. The post How To Optimize Google Responsive Search Ads (RSAs) appeared first on Search Engine Journal.
Get To Know Ad Rank & Learn 3 Ways To Improve It via @sejournal, @brookeosmundson
Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank & Learn 3 Ways To Improve It appeared first on Search Engine Journal.
The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It via @sejournal, @oxbird_com
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.
Avoid These Top 6 Remarketing Campaign Mistakes via @sejournal, @digital_future
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns. The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.
How to Perfectly Manage a PPC Campaign [Template]
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall sales. Properly investing in PPC can result in nearly guaranteed ad placement in the search engine result pages of their choice. And this placement can help generate leads. If your ads tool is tightly integrated with your CRM, you can even leverage ads data to nurture these leads across their buyer’s journey. As you prepare to create a […]