January 2022 / 167 posts found
Broadcast Your B2B Marketing with a Brand Voice that Rings True
Last month, the sports world mourned the loss of John Madden, an iconic broadcaster who – for many of us – became the voice of NFL football. Overshadowing his illustrious career as a head coach, which included a Super Bowl victory, Madden is best known as a legendary color commentator – likely the most recognizable and beloved in the history of football, if not all of professional sports. What is it about Madden that made his voice and narration so resonant with fans? If you read through some of the various tributes to emerge since his passing, a few recurring […]
Hit Me With Your Best Blogs: The Top 25 Moz Blogs of 2021
2021 was a big year for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, released new and improved guides for topics like local SEO, link building, and Google Analytics, and launched exciting betas for Moz Pro — Performance Metrics and True Competitor. We also published 186 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find Whiteboard Friday episodes, technical SEO insights, search engine updates, and tips for analytics, among several other topics. Enjoy this look-back, and have a safe and happy […]
2022 Local SEO Success: The Year of Everywhere
“Everywhere!” is going to be the ebullient byword for approaching a brand new year of local search marketing with gusto. In 2022, the opportunity is there for local businesses to be everywhere customers are looking at a time when they are particularly open to change, whether that’s exploring new companies, testing new brands, or trying new modes of communication. Public health, and its direct impacts on local businesses, will remain unpredictable. However, what’s as sure a bet as you’ll find anywhere these days is that if the companies you market can be found and liked by customers, you can significantly […]
Abbreviation vs. Acronym vs. Initialism (Grammar Rules)
If you have trouble understanding the difference between an abbreviation, acronym, and initialism, don’t worry: They’re easy to mix up. In fact, they often overlap each other. But this post will attempt to untangle these terms ASAP. (Grammar Rules for Writers.) Learn when you’re using an abbreviation vs. acronym vs. initialism with Grammar Rules from the Writer’s Digest editors, including a few examples of correct usages. Abbreviation vs. Acronym vs. Initialism Abbreviation is the shortened form of a word or phrase intended to speed up communication and/or use fewer symbols. For instance, using “vs.” for “versus” or “dept.” for “department” as […]
Plot Twist Story Prompts: The Message
Plot twist story prompts aren’t meant for the beginning or the end of stories. Rather, they’re for forcing big and small turns in the anticipated trajectory of a story. This is to make it more interesting for the readers and writers alike. Each week, I’ll provide a new prompt to help twist your story. Find last week’s prompt, The Ultimatum, here. Plot Twist Story Prompts: The Message For today’s prompt, deliver a message that changes the course of your story. The message could be something ominous, like an approaching army or a death in the family. Or it could be […]
How Much Do Self-Published Authors Make on Amazon?
Self-publishing is a quickly growing industry. Authors have found a step-around for the toiling, exploitative traditional publishing industry, and they’re taking hold of their own career and art. While the creative freedom, quick turnaround, and higher royalty rates sound amazing, how much money can you actually make self-publishing your books? A major platform for indie writers is Amazon. As a tool, Amazon can be tricky to learn and master. But with a little research and a strong strategy, a self-published author can make $10,000+ per month publishing their own books on Amazon. If you’re considering self-publishing on Amazon, you probably […]
How to Title a Book: Fiction & Nonfiction
If you polled every writer and asked them the worst part of writing a book, they’d almost universally say titling it. I’ve never heard a writer say they’re good at titles. Titling a book is hard! If you’re among the majority that struggle to title your stories, let’s talk about how to title a book. TABLE OF CONTENTS Do titles of books matter that much? How to title a nonfiction book How to title a fiction book How to get ideas for book titles Examples of great book titles Do titles of books matter that much? In short: Absolutely they […]
Does Value of Internal Links Differ Based on Page Location? via @sejournal, @martinibuster
Google’s John Mueller answers if value of an internal link is influenced by the location on the page The post Does Value of Internal Links Differ Based on Page Location? appeared first on Search Engine Journal.
Learn How TikTok Advertising Works With This Free Guide via @sejournal, @MattGSouthern
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The post Learn How TikTok Advertising Works With This Free Guide appeared first on Search Engine Journal.
7 Content Marketing Metrics to Consider for Continued Success
No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door? Traditionally, your sales team will engage with your potential customers, sending emails, making phone calls, and visiting them in person depending on the nature of your business. Though this approach is often effective, is it the most efficient use of your employees’ time? Many successful businesses have decided […]