April 2022 / 400 posts found
How to Perfectly Manage a PPC Campaign [Template]
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall sales. Properly investing in PPC can result in nearly guaranteed ad placement in the search engine result pages of their choice. And this placement can help generate leads. If your ads tool is tightly integrated with your CRM, you can even leverage ads data to nurture these leads across their buyer’s journey. As you prepare to create a […]
2022 April PAD Challenge: Day 1
Here we are with the first day of the 2022 April Poem-A-Day Challenge! Each day, I’ll provide a poetry prompt and a poem to get things started. You can secretly poem along at home, or you can share your poem in the comments below. For today’s prompt, pick a word that begins with F, make it the title of your poem, and then, write your poem. I don’t know if it’s because today is April Fool’s Day, Friday, or just the first day of the challenge, but today really feels like an F type of day. So figure out a […]
Google My Business: How to Completely Optimize Your GMB Listing via @sejournal, @searchmastergen
Creating a Google Business Profile is the first step to local search success. This guide will take you through how to optimize your GBP completely. The post Google My Business: How to Completely Optimize Your GMB Listing appeared first on Search Engine Journal.
103 Small Business Marketing Ideas To Help You Grow via @sejournal, @adamproehl
As a small business owner, you’re already busy and overwhelmed. Here are 103 easy, proven small business marketing ideas you can try today. The post 103 Small Business Marketing Ideas To Help You Grow appeared first on Search Engine Journal.
How To Calculate CAGR in Excel
Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period. Calculating CAGR by hand is a rather involved process, so below we’ll go over how you can quickly calculate CAGR in Excel. CAGR Excel Formula The formula for calculating CAGR in Excel is: =(End Value/Beginning Value) ^ (1/Number of Years) – 1 The equation uses three different values: End value, which is the amount of money you’ll have after the period has passed. Beginning value, which is the amount of money you began with. Number of years, which is the total number of […]
How to Write A Statement of Qualifications
Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in. Fortunately, there’s a better way to communicate your skills and achievements to a potential employer than the traditional resume and summary. Before you send out resumes for your next career move, learn how a statement of qualifications can help you stand out as a candidate. What is a Statement of Qualifications? A Statement of Qualifications (SoQ) is a shortlist that […]
Deep Dive Into Shopify 2.0 to Empower Clients
Last year, Shopify Unite 2021 announced its biggest, boldest update to date, the new Shopify 2.0 store. This news has not only taken the tech industry by storm, but it has also opened up Pandora’s box of creative possibilities for Shopify users. What Is the Shopify Online Store 2.0? Creativity is at the forefront with … The post Deep Dive Into Shopify 2.0 to Empower Clients appeared first on Digital Agency Network.
B2B Marketing News: More B2B Brands Podcasting, LinkedIn’s New Page Newsletters, Meta’s 3D Ads, & Instagram’s Voice Responses
B2B Content Consumption Booms, With eBooks In First Place Overall B2B content consumption time increased by 3.6 hours, up nine percent from last year, while consumption among corporate-level executives rose by 15.8 percent — two of several findings of interest to B2B marketers contained in the recently-released sixth annual edition of NetLine’s B2B content consumption report. MediaPost B2B Marketers Open to New Opportunities; Training Could Improve Retention 79 percent of B2B marketers have said that bolstering existing skills was the primary reason managers authorized training, followed by 75 percent who said learning new skills, and 53 percent who noted that […]
Performance Max Now Supported In Google Ads Editor v2.0 via @sejournal, @brookeosmundson
The new Google Ads Editor v2.0 is officially out. Create Performance Max campaigns, view asset performance and more with this new update. The post Performance Max Now Supported In Google Ads Editor v2.0 appeared first on Search Engine Journal.
“Flawed” WordPress Proposal Causes Backlash via @sejournal, @martinibuster
WordPress community offers negative response to proposed feature that could cause disk usage to rise by up to 70% The post “Flawed” WordPress Proposal Causes Backlash appeared first on Search Engine Journal.