May 2022 / 386 posts found
How HTTP/3 Helps Feed SEO’s Need For Speed via @sejournal, @williamjnye
HTTP/3 is a significant step forward for the web – but what does it mean for your organization’s SEO goals and strategy? The post How HTTP/3 Helps Feed SEO’s Need For Speed appeared first on Search Engine Journal.
5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook] via @sejournal, @lorenbaker
Marketing leaders, how can you capitalize on SEO opportunities to gain traffic and leads that impact the bottom line? Find out in our newest ebook. The post 5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook] appeared first on Search Engine Journal.
Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts via @sejournal, @gregjarboe
Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here’s what you may have missed. The post Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts appeared first on Search Engine Journal.
6 Image Optimization Tips From Google via @sejournal, @MattGSouthern
In a new video from Google, Developer Advocate Alan Kent shares six tips for optimizing images for ecommerce websites. The post 6 Image Optimization Tips From Google appeared first on Search Engine Journal.
The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. Before we get into the specifics for each platform, it’s important to note that for our survey, we asked respondents to answer in their current time zone – […]
Is Google Okay With Multiple Variations of the Same Content? via @sejournal, @martinibuster
Google’s John Mueller is asked if “plagiarizing” one’s own content was okay. Mueller’s response teaches a valuable lesson The post Is Google Okay With Multiple Variations of the Same Content? appeared first on Search Engine Journal.
7 Ad Copy Tests To Boost PPC Performance [With Examples] via @sejournal, @jonleeclark
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now. The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal.
Protect the Hours of Operation on Your GBP from Unwanted Google Edits
Image credit: Bart Maguire Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on twenty million Google Business Profiles as part of their project of creating a “self-updating map”. Some experts estimate that this is roughly one-fifth to one-sixth of all GBP listings, meaning the chances are strong that you or one or more of your clients could experience these edits. Google has good reason for pursuing accuracy in their local index, but local business owners have even better reason to be on top of this announcement and proactively […]
How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). And, these apps – which both encourage “authentic” photo-sharing, come a few years after VSCO – another image-sharing app – went viral (particularly among Gen Z demographics). Haven’t heard of any of these apps? Don’t panic. Ultimately, we haven’t written much about them for a reason: Because these apps aim to offer safe spaces for users to share their most authentic […]
How Brands Use NFTs for Marketing: Are They Really Worth The Hype?
According to Hubspot Blog Research on content and media planning, 14% of media planners currently leverage non-fungible tokens (NFTs). Conversations surrounding NFTs and Web3 have risen in the past year and continue to pique marketers’ interest. In this article, we’ll cover what NFTs are, how brands are using it, and if it’s worth the investment. So, how exactly do they work? Well, when an NFT is created, also known as “minted,” it can represent tangible items like art and clothing and non-tangibles like music, videos, and images. For instance, Twitter’s founder, Jack Dorsey sold his first tweet for $2.9 million […]