June 2022 / 371 posts found
Apple’s upcoming developer conference sparks rumors of NFT trading cards
The Worldwide Developer Conference 2022, hosted by Apple, will be held online between June 6–10, and feature some of the leading experts and advocates within the tech field.
Should You Use A Blog Or Email Marketing For Your Travel Brand? via @sejournal, @seo_travel
Both email marketing and blog content creation have their merits. In this post, we examine the two approaches with several different factors in mind. The post Should You Use A Blog Or Email Marketing For Your Travel Brand? appeared first on Search Engine Journal.
On-Page SEO: How To Optimize Pages & Beat Competitors
Learn how to rank higher on Google by prioritizing specific on-page SEO tasks, comparing your content to competitors, and more. The post On-Page SEO: How To Optimize Pages & Beat Competitors appeared first on Search Engine Journal.
11 Website Copywriting Tips to Increase Conversions in 2022
A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a lead. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. Below, you’ll find tips on how to write compelling copy. Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir emotions, […]
5 Best Answers to “Why Do You Want to Work Here?” [+ Why They Work]
“Why do you want to work here?” It’s a question almost every job candidate can expect in the interview process, and for good reason: your answer will help the hiring manager decide if you’re genuinely interested in the role, or if it’s just another one on your list. While the question is relatively straightforward, it can be tricky to maneuver. Here, we’ll cover strategies to handle the question and offer five example responses for you to reference. 1. Give a well-rounded answer. Saying the job looks interesting — or the company is great — isn’t enough. In other words, if […]
Declining Support Of Tech Regulation – How Does This Impact PPC? via @sejournal, @brookeosmundson
With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts. The post Declining Support Of Tech Regulation – How Does This Impact PPC? appeared first on Search Engine Journal.
Instagram Update Could Impact Reach For Some Accounts via @sejournal, @BrianFr07823616
Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts. The post Instagram Update Could Impact Reach For Some Accounts appeared first on Search Engine Journal.
How to Perform a Basic Local Business Competitive Audit (Updated for 2022)
“Why is that business outranking mine?” This has to be the commonest local search FAQ, and a worthwhile answer to it will always require real analysis. Today, I’ll teach you to assess 50+ factors and provide you with a free, copyable spreadsheet to fill out to help you discover how the business you’re marketing can reach the level of its top local competitor. I’ll provide an illustrated tutorial of each field in the sheet, and I’ll also cover how to use what you learn to create strategy, differentiation, and a philosophy for competition that exists within the positive framework of […]
When to Post on Instagram: A Simple Guide
How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason they lose followers). Given that your audiences want to hear from you on the platform, creating a posting schedule that meets this desire is important. Read on to learn how often your business should be posting on Instagram. How Often Should A Business Post On Instagram During Instagram’s 2021 Creator Weekend, Adam Mossieri (Head of Instagram) was asked about the […]
Will Brands Boost Investment in Experiential Marketing in 2022? [New Data]
Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they may have online. Read on to discover new data about how businesses are investing in experiential marketing and how you can leverage the strategy in your processes. Will brands invest in experiential marketing? HubSpot Blog’s Marketing Industry Trends Report surveyed 1,000+ global B2B and B2C marketing professionals and asked them about the marketing trends they currently leverage. 29% of marketers say they use experiential marketing […]