June 2022 / 371 posts found
Instagram Releases New Reels Features via @sejournal, @BrianFr07823616
Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences. The post Instagram Releases New Reels Features appeared first on Search Engine Journal.
How to Know When You Need a Dedicated Paid Landing Page
The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a custom page or if you can safely send paid traffic to an organic page and still achieve your KPIs? This three-step, data-driven evaluation helps answer this question. Paid vs. SEO landing pages — why have both? Before diving into the evaluation […]
LinkedIn Company Pages: The Ultimate Guide [+ 10 Best Practices]
LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image. A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships. With more than 800 million members, this level of activity comes as no surprise. LinkedIn Company Pages provide a unique way for your […]
The 23 Best Google Chrome Extensions for SEO
The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy. With so many SEO Chrome extensions available, marketers often find themselves spending more time finding a great fit than getting actionable analytics. To help you navigate the crowded world of Chrome extensions, we’ve come up with a list of our favorites for SEO. Best SEO Extensions for Google Chrome 1. MozBar Price: Free; MozBar Premium, free 30-day trial, […]
WordPress Jetpack Now Available As Six Plugins via @sejournal, @martinibuster
WordPress parent company Automattic announced a modular approach to the all-in-one Jetpack that allows users to choose only the features they need. The post WordPress Jetpack Now Available As Six Plugins appeared first on Search Engine Journal.
8 Machine Learning Examples From Brands To Inspire Digital Marketers via @sejournal, @KaitlynnFrank
Humans and machines can work together to create more meaningful customer experiences using machine learning. Get inspired by 8 winning examples. The post 8 Machine Learning Examples From Brands To Inspire Digital Marketers appeared first on Search Engine Journal.
What are Gas Fees and How Can We Fix Them?
Prior to 2020, most blockchain transactions were relatively cheap. But now, with the rise of Web3 and NFTs, the price of mandatory blockchain transaction fees — also known as gas fees — serves as one of the largest barriers to entry for mainstream adoption. For blockchains like Ethereum and Bitcoin, the price of gas fluctuates based on network congestion. That means the more people using the network, the higher the gas fee. And with Web3’s ethos centered around democratization and inclusivity, this fundamental scaling issue largely brings those core tenants into question. While the concept of gas is fairly straightforward, […]
The Musician’s Guide to NFTs: Everything You Need to Know
Being a creator in the NFT ecosystem is daunting, especially when you’re just getting started. Although a firm understanding of non-fungible tokens (NFTs) and blockchain technology can certainly help artists succeed, those are tiny pieces of a much larger puzzle. There are also things like pricing, copyright, and community building to consider — and that’s just the beginning of the list. Sadly, there’s no comprehensive roadmap that can guide musicians through the entire NFT process. And as the ecosystem continues to grow and evolve, things are only getting worse. This guide to music NFTs is intended to answer this need. […]
BREAKING: FBI Charges OpenSea Employee With Insider Trading
A former OpenSea employee has been charged with insider trading by the FBI. Insider trading is one of the oldest and most pervasive white-collar crimes in existence, making this arrest one of the first instances of conventional laws being applied to punish bad actors in the NFT space. The nature of the crime Earlier this morning, former OpenSea product manager Nathaniel Chastain was arrested in the city of New York for allegedly using confidential knowledge gained from his post working for the marketplace to his advantage. Specifically, he’s been charged with one count of wire fraud, and one count of […]