June 2022 / 371 posts found
5 Proven Ways To Increase Your Google Rankings via @sejournal, @ChuckPrice518
There’s no “easy button” for SEO. But these 5 tactics have proven themselves a worthy part of your strategy. The post 5 Proven Ways To Increase Your Google Rankings appeared first on Search Engine Journal.
SEO And The CIO: 5 Search Concepts You Need To Know
The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO: 5 Search Concepts You Need To Know appeared first on Search Engine Journal.
Two More DSPs Remove Google Open Bidding via @sejournal, @brookeosmundson
Two additional demand-side platforms (DSPs) have removed Google Open Bidding supply for advertisers. What does that mean for advertisers? The post Two More DSPs Remove Google Open Bidding appeared first on Search Engine Journal.
How To Create An Effective SMB Marketing Strategy via @sejournal, @CallRail
81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. Learn how to create a solid marketing strategy. The post How To Create An Effective SMB Marketing Strategy appeared first on Search Engine Journal.
How Brands are Investing in Video Marketing On a Budget [2022 Data]
According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. How much are marketers spending on video marketing? This year, we wanted to learn more about how marketers approach video marketing, including the strategies they leverage, the returns they get, and the amount they invest. We surveyed over 500+ global marketers and here’s what we discovered. Firstly, the data suggests that video […]
What Happens When Google Picks The Wrong Canonical URL? via @sejournal, @MattGSouthern
Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed? The post What Happens When Google Picks The Wrong Canonical URL? appeared first on Search Engine Journal.
LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies via @sejournal, @MattGSouthern
LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The post LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies appeared first on Search Engine Journal.
9 Local Search Developments You Need to Know About from Q2 2022
Just as you were absorbing all the Q1 local search excitement, Q2 came marching along with a bundle of new happenings and surprises. Don’t worry if you missed out on any of the key announcements and observations — I’ve got a little list for you here: 1. Novel stats on persistent reviewers Curtis Boyd included some statistics that I’ve never seen compiled before in his presentation at a LocalU conference. As captured in the above tweet from Joy Hawkins, 8% of unhappy customers or spammers whose first review is removed will come back and write another one. 60% of them […]
Branded Mission: How to Leverage TikTok’s New Ad Solution to Boost Brand Awareness
TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone. And the popularity of the app is due to its creators. Which makes TikTok’s new advertising solution — which is solely focused on crowdsourcing the best content from its creators — an incredible opportunity for brands. Here, let’s dive into what Branded Mission is, and how you can use it to boost your brand awareness and sales. What is Branded Mission? Branded Mission is TikTok’s new advertising solution, and the idea is pretty simple: Branded Mission enables brands […]
Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]
Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered. B2C and B2B brands balance creating content in-house with relying on outside agencies. We asked 500+ global video marketers, “Does the primary company you do video marketing for creating content in-house, through an outside agency, or […]