September 2022 / 312 posts found

Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] via @sejournal, @hethr_campbell

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Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI. The post Boost Organic & Paid Traffic: How To Bring Your SEO & SEM Teams Together [Webinar] appeared first on Search Engine Journal.

Offline Marketing: Should You Leverage It in a Post-Pandemic World?

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Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever that may be, there’s a chance offline marketing could make a comeback. Here’s what marketers need to know about offline marketing and how it can be leveraged. What is offline marketing? 5 Offline Marketing Strategies You Should Use Business Cards Community Engagement Event Hosting Press […]

Facebook is Redesigning its News Feed: What Marketers Need to Know

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Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries. It’s also meant to keep Facebook competitive with TikTok. TikTok’s For You page also shows recommended content from across its platform based […]

How To Incorporate More Context In Your Social Media Content via @sejournal, @casieg

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Here are a few ideas on how you can add context to take your social media content to the next level. The post How To Incorporate More Context In Your Social Media Content appeared first on Search Engine Journal.

The History Of Social Media via @sejournal, @kristileilani

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From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of Social Media appeared first on Search Engine Journal.

How to Measure Content Engagement — Whiteboard Friday

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 When it comes to content engagement, you can (and should) be measuring more than just page views. In this week’s Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation by sharing the four things you should focus on to make sure your metrics are giving you the best picture of your content’s quality. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. My name is Dana DiTomaso. I’m President at Kick Point. We’re a digital marketing agency up in Canada. And today, I’m going to be talking to […]

Picking The Right SEM Operation: Legits Vs. Hacks via @sejournal, @jonkagan

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Beware of industry hacks and find the best search marketers for your type of business with this list of dos and don’ts. The post Picking The Right SEM Operation: Legits Vs. Hacks appeared first on Search Engine Journal.

Google Ads Enables Custom Conversion Values For Store Visits via @sejournal, @MattGSouthern

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Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. The post Google Ads Enables Custom Conversion Values For Store Visits appeared first on Search Engine Journal.

UTM Codes: How to Create UTM Tracking URLs on Google Analytics

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How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM codes are, how to use them, and how to build them in both Google Analytics and HubSpot. UTM codes are also known as UTM parameters — or tracking tags — because they help you “track” website traffic from its origin. Now, you might be thinking, […]

Nifty Gateway’s ‘Publishers’ Storefront Is Now Open for Curators

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The Alpha: On Friday, Nifty Gateway announced it’s launching the beta-testing version of Publishers, its Shopify-like platform that will allow curators to build NFT storefronts and present collections from artists with whom they’ve partnered, according to an early release of a company blog post shared with nft now. Publishers grants users registered on the platform access to the same tools Nifty Gateway has used to present its Curated Drops over the years. Instead of the marketplace acting as the primary drop curator for the Nifty Gateway community, Publishers storefronts provide a new space for interactions between artists and buyers. It […]
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