November 2022 / 274 posts found
Google Introduces New Search Labels For Coupons & Promos via @sejournal, @MattGSouthern
Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. The post Google Introduces New Search Labels For Coupons & Promos appeared first on Search Engine Journal.
71% Of Marketers Are Struggling To Meet Customer Expectations via @sejournal, @MattGSouthern
A majority of marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The post 71% Of Marketers Are Struggling To Meet Customer Expectations appeared first on Search Engine Journal.
Apple Offers New Ad Placements In App Store via @sejournal, @brookeosmundson
Apple officially announced two new ad placements on the Today tab and product pages. This controversial move comes on the heels of enhanced privacy measures. The post Apple Offers New Ad Placements In App Store appeared first on Search Engine Journal.
10 YouTube Trends to Leverage in 2022 [Data + Expert Tips]
In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Read on and find out. Consumers want videos that reflect their daily life. If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the […]
How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them
Whether you’re creating a new content campaign, launching a YouTube series, or revising your social strategy, you’re going to be asked the same question by leadership before getting their support: “How will this impact our company’s bottom line?” That can be a difficult question to answer — which is why it’s critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program. There are so many different KPIs any […]
Semantic Search With Vectors via @sejournal, @dcoates
From vector to keyword-based search (and possibly hybrid), stay updated with how search engines work. The post Semantic Search With Vectors appeared first on Search Engine Journal.
How To Track Offline Conversions From Your Google Ads via @sejournal, @timothyjjensen
Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account. The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.
Upcoming Drops: October 31 – November 6
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Six Creepy NFT Projects to Collect This Halloween
There’s no shortage of creepy, strange, or eerie projects in the NFT space. And since it’s Halloween season, there’s been an uptick in activity surrounding spooky NFTs. From zombies and goblins to skulls and mutants, there’s something for everyone, no matter your taste. Let’s celebrate the macabre-themed NFT projects doing the most for this spooky season with a list of collections and communities to join just in time for Halloween. Deadfellaz Deadfellaz is a zombie-themed PFP project created by crypto artist PsychStreetFight and his wife, Betty. The collection of 10,000 NFTs — which launched toward the beginning of August 2021 […]
The Future of Programmatic: Transparent & Value Driven – Ep. 291 via @sejournal, @lorenbaker
Get critical insights on Google’s open bidding, ID services, how AI can play a future role, bidding after cookies, CTV, trends, and more. The post The Future of Programmatic: Transparent & Value Driven [Podcast] appeared first on Search Engine Journal.