January 2023 / 252 posts found
The 18 Most Creative Ad Campaigns in History
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time—which is why there are 18 in this post instead. But why are these some of the best ads of all time? Because of the impact they had on brand growth and because they hit on some universal truth that makes them memorable years after they first […]
Ryan Reynolds Offers A Glimpse Into AI-powered Marketing
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. Is it ethical? Will it eliminate jobs? How can marketers use it to their advantage? Ryan Reynolds is offering a potential answer to the latter in his latest ad for Mint Mobile. In the video, Reynolds shares the ad criteria provided to ChatGPT and reads the AI-generated script directly to the camera. He […]
How to Align Your Blog with Your Organic Search Conversion Funnel
Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals. Someone on the team is just assigned to publish content regularly, and that’s what they do. A business blog is usually an island within a company: There’s likely, not much measuring, so no one has any idea if it is generating any traffic, sales, or rankings. And yet, despite a lack of planning or measuring, there may be some good traffic coming. Blogging is a good way to achieve “aссidental […]
Twitter Cuts Off Access To Third-Party Apps via @sejournal, @MattGSouthern
In a move sparking controversy across tech and developer communities, Twitter appears to have cut off access to third-party apps like Twitteriffic and Tweetbot. The post Twitter Cuts Off Access To Third-Party Apps appeared first on Search Engine Journal.
Downloadable Content Strategy Template And How To Use It via @sejournal, @BrianFr07823616
Target your audience at every stage of the marketing funnel consistently. Here’s how to develop a content marketing strategy (with free templates!) The post Downloadable Content Strategy Template And How To Use It appeared first on Search Engine Journal.
Will ChatGPT Take Your Job? via @sejournal, @BrianFr07823616
Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time. The post Will ChatGPT Take Your Job? appeared first on Search Engine Journal.
Sitelinks: What Are They & How Do You Get Them? via @sejournal, @coreydmorris
Don’t overlook sitelinks if you’re trying to gain more visibility online. Here’s what you need to know so you have better chances of gaining clicks. The post Sitelinks: What Are They & How Do You Get Them? appeared first on Search Engine Journal.
31 Influencer Marketing Stats to Know in 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let’s dive in. Table of Contents The Influencer Marketing Landscape Influencer Marketing Effectiveness Micro Influencer Stats Influencer Marketing on Instagram Influencer Marketing on TikTok Influencer Marketing on YouTube Influencer Marketing on Facebook Influencer Marketing Budgets What is influencer marketing? With influencer marketing, brands employ online influencers […]
Will Marketers Continue to Use Twitter in 2023? [New Data]
With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. While we at HubSpot can’t say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they’d still use the platform going forward. Here’s what we found. Will marketers keep their brand on Twitter in 2023? When we asked if marketers plan to move their brand off Twitter in 2023, 66% of respondents said “no.” Though most respondents said they have no plans to move their brand off the platform, 71% […]