January 2023 / 252 posts found

Employer Branding: What It Is and How To Build It for Your Business

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A company’s reputation matters more than ever during a job seeker’s search, as 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public. Ultimately, you spend plenty of time creating a compelling brand story surrounding your products or services, but how do you build a strong employer brand that attracts top talent? Here, we’ll explore what employer branding means, examples of good employer branding, and how you can implement your employer branding strategy today. Table of Contents:  What Is Employer Branding? Why Is Employer Branding […]

10+ Ways to Increase Your Productivity At Work & At Home

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When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Are you checking off items on your to-do list? Or do you find yourself falling behind? If so, this article’s for you. Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office. How to Increase Productivity at Work Figure out your productivity patterns. Don’t multitask. Be accountable. Break up large tasks. Block off your calendar. Use productivity apps. Ways to Increase Productivity at Home Limit distractions. Stick […]

ChatGPT’s Popularity Boosts OpenAI’s Value To $29 Billion via @sejournal, @MattGSouthern

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ChatGPT developer OpenAI is reportedly considering a tender offer valuing the company at $29 billion, making it one of the most valuable US startups. The post ChatGPT’s Popularity Boosts OpenAI’s Value To $29 Billion appeared first on Search Engine Journal.

AI For SEO: Can You Work Faster & Smarter? via @sejournal, @martinibuster

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There’s a reason why AI tools are popular. This is what you need to know about using AI for SEO and content. The post AI For SEO: Can You Work Faster & Smarter? appeared first on Search Engine Journal.

The Marketing Power of $17 Smoothies

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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  If you’ve spent any time on #WellnessTok then you may be familiar with the luxury grocery chain Erewhon. With eight locations across Los Angeles, the stores feature organic, niche products and have a reputation for being rather bougie.  Over the past few years, the store has turned its smoothie bar into an unlikely marketing machine for beauty, skincare, and lifestyle brands with reach extending far beyond its Los Angeles shoppers. The Tinx smoothie, named after the popular […]

How To Create A Social Media Strategy In 9 Steps via @sejournal, @BrianFr07823616

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Developing an effective social media marketing strategy can be tricky – particularly as platforms evolve and popularity waxes and wanes. The post How To Create A Social Media Strategy In 9 Steps appeared first on Search Engine Journal.

Google Recommends Multiple Date Signals On Webpages via @sejournal, @MattGSouthern

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Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. The post Google Recommends Multiple Date Signals On Webpages appeared first on Search Engine Journal.

[COMING SOON] The State of Social Media in 2023

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It’s almost here… Thanks for your interest in our upcoming Social Media Trends report and its corresponding pillar, “The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers “. If you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on February 6, 2023, for our full report and corresponding blog posts. We hope you enjoy what we’ve got in store for you!  Worried you’ll forget? Click here or below to set […]

Equinox Champions the Anti-Resolution

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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  The beginning of January is like the Superbowl for fitness and wellness brands. Year after year consumers set goals to form healthier habits in the new year and 2023 is no exception. According to Statista’s Top New Year’s Resolutions Survey, 52% of American adults want to exercise more, 50% hope to eat healthier, and 40% are looking to lose weight this year.  You would think fitness brands would be going all-in to capitalize on this momentum, right? […]

How To Use Slack Effectively: 10 Tips To Increase Productivity via @sejournal, @digital_future

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Do you want to increase your productivity at work? Here are ten tips for using Slack more effectively. The post How To Use Slack Effectively: 10 Tips To Increase Productivity appeared first on Search Engine Journal.
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