February 2023 / 265 posts found
Social Media Platforms Marketers Should Watch in 2023
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In our Social Media Trends Survey, we asked 1,000+ social media marketers about the social media platforms they’ll use in 2023, and we’ve compiled the data for you to discover below. 2023 Social Media Trends The hottest social media trends in 2023 are short-form video and live streaming. Short-form video was also the top format social media marketers use, […]
24 Ways to Spend Your Marketing Budget Next Quarter
Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it’s valuable to know which strategies will offer the highest ROI. These 24 ideas cover content, advertising, social media, SEO, and lots more. 1. Test new versions of calls-to-action that are performing poorly. Estimated cost: $50 per call-to-action This test helps you identify the best ways to move prospects further along in their buying journey. To implement CTA testing, sort CTAs by click rate and conversion rate in your analytics software. Next, redesign the ones with the lowest […]
What Draws Marketing Talent to Company Careers Pages [New Data]
You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. We surveyed marketing job seekers to ask them where they go to find job listings and what attracts them to company career pages so you can learn from their insight and optimize your pages to attract talent. Where do marketers find job listings? Survey respondents primarily reported that they find jobs on job listing sites like Indeed and Glassdoor. They also visit LinkedIn and find jobs via Google search. […]
The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]
One of the best ways to be successful in your career is to learn from those who’ve mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. To get a sense of how leaders are feeling wrapping up the year and planning for 2023, we surveyed 500 of them on: Goals & Growth Strategies Marketing Leader KPIs Marketing Leader Challenges Recession Preparations Company Culture, Turnover, and Quiet Quitting Marketing Career Playbook: How to Excel Like an Executive What Marketing Leaders Do All Day Let’s start […]
What are Reels on Facebook and How Do You Make Them?
Short-form video is everywhere online and after letting TikTok and Instagram Reels run the show, Facebook finally joined the party with Facebook Reels. What are Reels on Facebook, how do you make them, and how do they differ from other short-form video platforms? We’ll cover that and more below. Facebook first introduced Reels in September 2021, then launched it globally in February 2022. While anyone can create Reels, it’s been highly marketed toward content creators and influencers as an additional way for them to engage and reach new audiences. As an incentive to use Reels, Meta is offering bonus payments […]
AI Images in Marketing: What to Consider Before Leveraging Them
The use of artificial intelligence in business is growing, and marketers are eager to learn how to leverage it for new and unique campaigns. Creating high-quality imagery and collateral is a time-consuming and expensive process, but with the introduction of AI imagery, businesses can save money and time. However, the sudden popularity of the software has raised concerns about its ethicality in the creative community — questioning if its use should even be encouraged in the first place. In this post, we’ll define AI imagery and tell you what you should know before incorporating it into your business strategy in […]
The Role of Social Media in Super Bowl LVII Advertising
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The Super Bowl isn’t just the biggest event of football season — it’s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies. Last year State Farm went all-in on social media advertising, opting to run a TikTok campaign instead of making a Super Bowl commercial. The brand posted a video from the @jakefromstatefarm account […]
How to Run A Content Audit in 2022
As a marketer, how often do you run content audits? How do you keep track of how content is performing? Do you use those metrics to improve future campaigns? If you’re missing this kind of organization for your company, consider investing in a content audit. They are an excellent planning resource and roadmap for future content creation. They also help you organize your analytics so you can refer back to high-performing posts if needed. In this post, learn how you can perform a content audit for your own business, and discover high-quality tools to help you streamline the process. Keep […]
How to Use Google Ads Keyword Planner, According to 5 Specialists
When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That’s why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you […]
Ryan Carson Faces Backlash For ‘Flux’ Web3 Fund. What Went Wrong?
The Alpha On February 3, 2023, Ryan Carson, a prominent Web3 builder and Proof Collective’s former COO, announced a new Web3 fund called Flux. In a now-deleted tweet announcing the fund, Carson stated that he intended to raise $10 million through 100 investors and claimed that 21 spots were already gone. NFT community members, including those listed as investors, quickly noticed irregularities in Carson’s announcement. In short, Flux’s official website stated that all investors had to contribute $160,000 at minimum. If 100 individuals invested that much, it would equal a total raise of $16 million — $6 million more than […]