February 2023 / 265 posts found
Sports and Fashion Team Up for Unique Branding Opportunities
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities. In 2022, major sports and fashion saw a number of intersection points beyond team merch, including: Serena Williams walking a Vogue runway shortly after announcing her retirement from tennis. Ronnie Fieg, the founder of Kith, becoming the first creative director for the New York Knicks. Nike opening World of Flight, its first Jordan concept store, in the fashion capital of Milan. These headline-grabbing […]
How to Use Estimated Brand Reach as a Meaningful Marketing Metric
Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore altogether. Why? Because it’s a tough nut to crack. By definition, brand reach is a headcount of unique “individuals” who encounter your brand, and you cannot de-anonymize all the people on every one of your web channels. Simply put, two “sessions” or “users” in your analytics could really be from one person, and there’s just no way you could know. Nevertheless, you can and most definitely should estimate your brand reach. And you should, and most definitely can, use that data in […]
The Top 5 SEO Software Suites For Agencies via @sejournal, @clarkboyd
This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.
Meta Verified: New Subscription Bundle On Facebook & Instagram via @sejournal, @MattGSouthern
Meta launches “Meta Verified” bundle offering users account verification, protection, support, and visibility for a monthly subscription. The post Meta Verified: New Subscription Bundle On Facebook & Instagram appeared first on Search Engine Journal.
TikTok’s Latest Monetization Tool: Creativity Program Beta via @sejournal, @MattGSouthern
Learn about TikTok’s Creativity Program Beta, a new monetization tool to help creators earn more money with longer content. The post TikTok’s Latest Monetization Tool: Creativity Program Beta appeared first on Search Engine Journal.
70+ Social Media Demographics for Marketers in 2023
I get it, fellow marketers —sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run. Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2023. General Social Media Demographics Roughly 82% of Americans between 18 and 49 years old use at least one […]
Upcoming Drops: February 20-26
Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you as we pull together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
Google: Don’t Use 403/404 Error Responses For Rate Limiting Googlebot via @sejournal, @martinibuster
Google responds to increase in erroneous use of 403/404 responses from publishers and Content Delivery Networks as a way to rate limit Googlebot The post Google: Don’t Use 403/404 Error Responses For Rate Limiting Googlebot appeared first on Search Engine Journal.
Microsoft Limits Bing AI Chat Messages Per Day via @sejournal, @MattGSouthern
Microsoft has implemented new changes to improve Bing’s chat feature, including a cap of 50 chat turns per day. The post Microsoft Limits Bing AI Chat Messages Per Day appeared first on Search Engine Journal.
Instagram Shadowban Is Real: How to Test for & Prevent It
When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments suddenly, or aren’t appearing for certain hashtags or on the Explore page, you might be shadowbanned. From Instagram’s perspective, the objective of hiding “inappropriate” content makes sense (although its enforcement has been criticized.) Why does Instagram shadowban? Shadowbanning allows Instagram to filter out accounts that don’t […]