February 2023 / 265 posts found
The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]
Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done — much less on communicating those accomplishments to marketing executives. But that doesn’t mean that you should let your efforts fall silent. You can communicate your impact to the marketing team in more ways than one. In this post, we’ll discuss the different ways to gain visibility from your CMO in various marketing roles and provide you with key practices […]
How To Keep Your Job Safe From ChatGPT & AI via @sejournal, @AdWorldOfficial
With AI getting more and more hype, marketers worry and ask: will my job disappear? The short answer is: it won’t. The post How To Keep Your Job Safe From ChatGPT & AI appeared first on Search Engine Journal.
Tokenized Minigames: The Next Big Thing in NFTs?
Many have theorized that the convergence of NFTs and gaming would bring about a unmatchably robust sector of blockchain interoperability. Yet, although a wide range of Web3 gaming endeavors exist and have achieved varying degrees of success, it seems that none so far have risen high enough to achieve the ultimate goal of NFT stewards: mainstream adoption. But is mainstream adoption really what the blockchain gaming sector should be gunning for? Sure, taking NFTs from niche to mainstream is an admirable goal that, more often than not, seems to be universally accepted throughout Web3. But who are the true beneficiaries […]
The Harvest: Per Kristian Stoveland’s Love Letter to Science Fiction
Per Kristian Stoveland’s artistic mind inhabits the liminal space between the logical and the playful. A visual artist who fell in love with coding at a young age and the co-founder of the Oslo-based design studio Void, Stoveland has recently found a home for his love of generative art and graphic design in Web3. On January 18, 2023, he released his latest NFT project, The Harvest, on the generative art platform Art Blocks. With a current floor price of 7 ETH and more than 2,684 ETH in trading volume on the secondary market, Stoveland’s first big entry to the Ethereum […]
BREAKING: OpenSea Announces Major Changes to Fees and Creator Royalties
Today (Feburary 17, 2023), the world’s largest NFT marketplace, OpenSea, made major waves throughout Web3. Without warning, they unveiled significant changes to their creator royalty and fee structure — changes that will have a dramatic impact on both collectors and creators who use the platform. Just moments ago, the company published a Twitter thread on their feed. In it, they stated that the 2.5 percent fee that is tacked on to every transaction on OpenSea would be dropped to zero for a limited time. But the announcements didn’t end there. Following up on a controversial plan that the company unveiled […]
5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I’m Petra Kis-Herczegh, and welcome to my Whiteboard Friday on five key considerations for SEO buy-in. I’m an SEO and solution engineer, which means I get […]
Building An Integrated Search Strategy via @sejournal, @GeraldSearch
Every search engine is different. Transform your search strategy by incorporating an integrated approach to stay ahead of the game. The post Building An Integrated Search Strategy appeared first on Search Engine Journal.
The Types of Content on Social Media [New Data]
According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business. Different Types of Social Media Content 1. Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends […]
WordPress Vulnerability: ShortPixel Enable Media Replace Plugin via @sejournal, @martinibuster
Over 600,000 active installations of ShortPixel Enable Media Replace WordPress Plugin The post WordPress Vulnerability: ShortPixel Enable Media Replace Plugin appeared first on Search Engine Journal.
Four Takeaways from Google’s Updated Link Guidance via @sejournal, @martinibuster
Google’s expanded guidance on links and how it tracks surprisingly close with algorithms and HTML best practices The post Four Takeaways from Google’s Updated Link Guidance appeared first on Search Engine Journal.