March 2023 / 284 posts found
14 Real-Life Examples of CTA Copy YOU Should Copy
Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming from and empathize with their issues. That CTA (call-to-action) must also motivate them to move toward a solution. If the CTA copy you craft doesn’t keep your visitors’ attention, it can hurt your click-through rate, lead conversions, and ultimately, sales. So, a CTA needs to inspire, encourage, and coax a person into action, but not bore, scold, or distract. Clearly, writing CTAs is a tricky balance of skill, influence, and awareness. But how can […]
The Fundamentals of Crawling for SEO – Whiteboard Friday
In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Good day, Moz fans, and welcome to another edition of Whiteboard Friday. My name is Jes Scholz, and today we’re going to be talking about all things crawling. What’s important to understand is that crawling […]
Mobile Conversion Rate: What It Is and How To Increase It
Is your website ready to attract and convert mobile website visitors into leads? According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that’s not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. All this talk of mobile got me thinking about how website visitors were accessing our offers. And after a closer look, I discovered that conversion rates on our landing pages were […]
9 Product Category Marketing Examples to Inspire Your Own
People want a sense of direction when they’re shopping. They want to see their choices grouped together — whether they’re looking for spoons, granola, or winter coats. Brands make this happen with the product category. Product category marketing helps your brand stand out among related items, so your company’s products wind up in the shopping cart. Let’s explore product categories and see some examples in action. Continue reading or jump to the section you’re looking for: What is a product category? Examples of Product Categories What is product category marketing? Why Product Category Marketing Is Important Product Category Marketing Examples […]
Lamborghini’s 7-Month NFT Campaign to Conclude With Special Drop
The Alpha: After a seven-month NFT campaign, Automobili Lamborghini is bringing its ‘Epic Road Trip” drop to a conclusion with a 60th-anniversary digital collectible and special airdrops to its most consistent collectors, according to a company press release shared with nft now. The celebratory collectible will be available to those who attend any of Lamborghini’s IRL 60th anniversary celebrations as well as those who visit Lamborghini dealerships via a QR code. The commemorative collectible will also be airdropped to those who collected two or more NFTs from the eight separate monthly drops throughout the campaign. All holders of the commemorative […]
Renga NFTs: A Guide to the Collaborative Storytelling PFP Collection
Renga is an NFT project as enigmatic as the “black box” NFTs that started it all off. Since launching in June 2022, the project has done more than 40,000 ETH in volume and has a current floor price of 1.1799 ETH. Despite the lack of a roadmap, little in the way of traditional NFT utility, and a mostly-private artist and founder, the project has maintained a healthy community sentiment, buoyed primarily by what some people call the best PFP art in all of Web3. But what is Renga, and how has it found its success? What is Renga? Renga is […]
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media via @sejournal, @lorenbaker
Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic. The post Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media appeared first on Search Engine Journal.
Q&A With Google’s Martin Splitt: Semantic HTML, Search & Google Search Console via @sejournal, @lorenbaker
Watch Google’s Martin Splitt share opinions & insights on various technical SEO topics: semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. The post Q&A With Google’s Martin Splitt: Semantic HTML, Search & Google Search Console appeared first on Search Engine Journal.