March 2023 / 284 posts found
How NFT Misinformation is Harming the Environment
In 2019, wildlife photographer Frank Liu took a shot of a spotted Zebra. The photo was covered in National Geographic, Forbes, Smithsonian Magazine, and featured on the cover of several South African publications. Today, Liu is trying to move beyond his Web2 legacy and traditional media. He’s traveling the world building a community of artists interested in facilitating wildlife conservation using Web3 technologies. But there’s a problem. A combination of blockchain fear-mongering and misunderstandings about NFTs and the environment have thwarted his conservation efforts — and what might be one of the greatest funding opportunities many small NGOs have ever […]
NFT Marketplace Blur Is Beating OpenSea, but Will It Last?
The Web3 landscape is shifting. With the explosive rise of the NFT marketplace and aggregator Blur in recent weeks and months, OpenSea now finds itself in an uncomfortable and unfamiliar position: it now has a legitimate contender for the title of NFT marketplace leader. If Blur’s steadily growing presence since its launch last year wasn’t indicative of this change, the previous month certainly has been. In the last 30 days alone, the platform has done $1.24 billion in trading volume. And OpenSea? Nearly $383 million. In the aftermath of Blur’s token launch on February 14, activity on the platform has […]
25 ChatGPT Examples For Digital Marketers & SEOs via @sejournal, @vahandev
ChatGPT brings science fiction to real life. Learn how to use this emerging technology with practical ChatGPT examples for SEOs and digital marketers. The post 25 ChatGPT Examples For Digital Marketers & SEOs appeared first on Search Engine Journal.
YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools via @sejournal, @MattGSouthern
YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI. The post YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools appeared first on Search Engine Journal.
Impression Share: What it is and How to Improve it
Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit. If you’re only engaging a small portion of your target audience, then analyzing your impression share is usually a good place to start. Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — […]
The 5 Phases of Project Management
What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list. To state the obvious, project management can be tricky. Without careful planning and strategizing, it can feel like you’re f working blind. So, if you’re in a project management position, starting with the basics is your best bet. Here, we’ll break down projects into five phases to help you better understand what needs to be done and when. The Project Management Lifecycle The Five Stages of Project Management Stage 1: Project Conception and Initiation Stage 2: Project […]
W3C Launches Beta Of New Website Redesign via @sejournal, @martinibuster
The World Wide Web Consortium (W3C) offers a sneak peek at their redesigned website and asks for feedback The post W3C Launches Beta Of New Website Redesign appeared first on Search Engine Journal.
Google Ads’ Keyword Matching Process Detailed In New Guide via @sejournal, @MattGSouthern
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first on Search Engine Journal.