March 2023 / 284 posts found
Metaverse brings new problems and opportunities to music licensing
With the rising popularity of Web3 and the metaverse, songwriters and musicians are wondering what music licensing will look like in this new space.
Google Updates Search Console With New Merchant Reports via @sejournal, @martinibuster
Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.
Google Ads Policy Update: Changes To Government Docs & Services via @sejournal, @MattGSouthern
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs & Services appeared first on Search Engine Journal.
12 of the Best WordPress Popup Plugins in 2023
Despite their overwhelmingly bad reputation, popups are a useful tool, but high conversion potential is not worth sacrificing user experience. Luckily, with the right WordPress popup plugins, you can leverage the high-conversion potential of popups without driving users away.) Before diving into the tools, let’s look at the features to determine if a plugin suits your needs. What to look for in a WordPress Popup Plugin Popup plugins offer many features — from customization to screen display locations and built-in analytics — but the most important features to watch out for are targeting and trigger options. Targeting refers to where […]
Identify Featured Snippet Opportunities – Next Level
Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already been said: Crystal Carter covered how to optimize existing content for featured snippets in an episode of Whiteboard Friday (complete with a handy dandy flow chart!) which is incredibly informative. Seriously, check it out. Additionally, Britney Muller has done multiple episodes on what featured snippets are, how to target them, and more. So what can I possibly add to the conversation? Well, let’s take a look at how Moz Pro […]
Google Enhances Discovery Ads: Boosting Engagement & Conversions via @sejournal, @MattGSouthern
New features in Google’s Discovery ads enable brands to captivate consumers with tailored experiences and more accurate data analysis. The post Google Enhances Discovery Ads: Boosting Engagement & Conversions appeared first on Search Engine Journal.
Is AI the Future of Video Creation? We Asked Wistia’s Head of Production
Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies. Yet, despite being an ROI powerhouse and top lead generator, video is a hard medium to pull off. To state the obvious, video creation isn’t quick. On average, it takes marketers two weeks to create a video from start to finish. But what if there was a way to streamline the process — to quickly come up with ideas and execute them in a fraction of the time? The solution could be here already, and it’s with artificial intelligence. Here, I spoke with Chris Lavigne, Head […]
3 Ways Marketers are Already Navigating Potential Recession [Data]
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. As one marketer in our sums it up: “The company is losing money, having to raise pricing, and the budget for marketing is smaller. Because prices are higher and the marketing budget is lower, there is not enough marketing for the traffic and conversions we need.” To help marketers recognize they’re not alone, we surveyed 300 marketers to […]
Analyzing The February 2023 Product Review Update via @sejournal, @MordyOberstein
With the rollout of Google’s February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis. The post Analyzing The February 2023 Product Review Update appeared first on Search Engine Journal.
New Open Source ChatGPT Clone – Called Dolly via @sejournal, @martinibuster
Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone can use The post New Open Source ChatGPT Clone – Called Dolly appeared first on Search Engine Journal.