May 2023 / 290 posts found
Brave Search Cuts Ties With Bing & Goes Independent via @sejournal, @MattGSouthern
Brave Search achieves full independence, operating solely on its own index, bolstering user privacy and transparency in search results. The post Brave Search Cuts Ties With Bing & Goes Independent appeared first on Search Engine Journal.
Google Bolsters Advertising On YouTube Shorts via @sejournal, @MattGSouthern
Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.
How AI Will Revolutionize the Future of Business, According to HubSpot’s CMO
Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you. In fact, AI’s impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees, according to our State of Artificial Intelligence survey. What’s more, 65% of survey respondents believe AI innovations will be comparable to the industrial revolution. At its core, this means one big thing for the future of business: Marketing, sales, and service professionals now have more time to work on complex, higher-impact work. AI enables creativity and innovation to supersede tedious […]
Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]
If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in our latest research, we discovered that people don’t trust the social media apps they use daily to handle their purchases. How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info. And when it comes to the products sold directly on social […]
How to Use Digital PR to Improve E-E-A-T Signals
If there is poor quality information being served up in the SERPs, Google will have a big problem: Users will stop searching, and this hits Google where it hurts — in their advertising revenue. So it makes sense that Google is keen to push forward authoritative and trustworthy sites when it comes to ranking in the results. Towards the end of 2022, Google updated three key areas of the algorithm that it uses to judge where it ranks websites within search engine results pages. The helpful content update, link spam update, and E-A-T — which is now known as E-E-A-T. […]
WordPress Vulnerability Hits +1 Million Using Header & Footer Plugin via @sejournal, @martinibuster
Vulnerability discovered in WPCode – Insert Headers & Footers WordPress plugin – Second one this year The post WordPress Vulnerability Hits +1 Million Using Header & Footer Plugin appeared first on Search Engine Journal.
The Latest Search Engine Trends In Asia 2023 via @sejournal, @motokohunt
Now’s the time to review your analytics and see if you have benefitted from the search engine share realignment in Asia. The post The Latest Search Engine Trends In Asia 2023 appeared first on Search Engine Journal.
Consumers Spend 3+ Hours on Social Media Daily: What They’re Doing on Each Platform [Data]
Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there. It’s easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent an hour watching videos of corgis playing fetch. But, it does make you wonder what consumers actually do while spending all that time on social media. And — as a marketer — you’re likely going a step further by asking: “What’s my target audience doing […]
6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected, some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible as we enter a more privacy-first world. Today, more than ever, it’s up to brands to gain consumer trust, […]
Jetpack for WordPress: End of Twitter Auto-Sharing via @sejournal, @martinibuster
Jetpack WordPress plugin joins a growing list of social sharing apps and services that are leaving Twitter The post Jetpack for WordPress: End of Twitter Auto-Sharing appeared first on Search Engine Journal.