September 2023 / 203 posts found

Google Launches Digital Futures Project To Study Impact Of AI via @sejournal, @kristileilani

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Explore Google’s new initiative, the Digital Futures Project, which aims to tackle AI’s societal challenges to ensure responsible AI development. The post Google Launches Digital Futures Project To Study Impact Of AI appeared first on Search Engine Journal.

How Long Should An SEO Migration Take? [Study] via @sejournal, @TaylorDanRW

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In this study and learn to provide better estimations and communications with non-SEO stakeholders of their migration projects. The post How Long Should An SEO Migration Take? [Study] appeared first on Search Engine Journal.

OpenAI CEO Sam Altman Discusses Ethics & Global Scale Of Changes AI Brings via @sejournal, @martinibuster

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Sam Altman on ethics that will define AI, importance of access to GPT-4 even if it’s used in ways he disagrees with The post OpenAI CEO Sam Altman Discusses Ethics & Global Scale Of Changes AI Brings appeared first on Search Engine Journal.

Google Updates Search Console Shopping Tab Listings Report via @sejournal, @kristileilani

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Explore the latest updates to Google Search Console’s Shopping tab and how merchants can use them to optimize product listings. The post Google Updates Search Console Shopping Tab Listings Report appeared first on Search Engine Journal.

52 Visual Content Marketing Statistics You Should Know in 2023

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It’s amazing how fast things can change in just one year. After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. This year, we’ve seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including TikTok, Instagram, and Facebook. To help you keep pace with these trends, let’s take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, […]

Are People Actually Shopping on Social Media? [New Data]

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When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Shopping on social media rose in popularity as well, allowing businesses to sell more items directly from their existing profiles. Now, most platforms offer native shopping tools, but, as with any new trend, you might wonder, “Are consumers actually shopping on social media?” The question is worth asking, and we’ll answer it in this post. Table of Contents Do consumers actually buy products on Social Media? Which social […]

Author names: Do They Matter? How to Attribute Content

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Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two. My writer brain says, “Yes, absolutely! Writers’ names on all that they create! Credit where credit is due!” My marketer brain is apparently more reserved because I find myself asking myself questions such as: Who deserves the credit for this article? The actual writer? The entire team of researchers who helped provide data? And what happens if a totally different writer updates the article later? Will the author’s name support this content’s performance, or would […]

How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads via @sejournal, @siliconvallaeys

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Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition. The post How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads appeared first on Search Engine Journal.

WordPress Interview: How SEOs & Publishers Can Improve WordPress via @sejournal, @martinibuster

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Interview discusses how SEOs, Affiliates and Publishers can get inside of WordPress and make it better The post WordPress Interview: How SEOs & Publishers Can Improve WordPress appeared first on Search Engine Journal.

How HubSpot’s Hustle Team Uses AI

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If you aren‘t familiar with The Hustle, it’s a media entity known for its offbeat and irrelevant spin on the news (case in point: The Corporate Marriage of Pop Tarts and Crocs). Fans of The Hustle have struck content gold. They can subscribe to their daily newsletter, now 2+ million subscribers strong. They can listen to their podcast, or watch their YouTube videos. And if they still need an extra fix, they can hit “follow” on one (or all) of their social media accounts. It’s no secret that The Hustle is a content engine – but with the emergence of […]
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