September 2023 / 203 posts found
Takeaways from an Irish Locksmith Listing Spam Scandal
“I did what people normally would do — Googled ‘locksmiths near me.’” These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going to share a summary of it in today’s column, offer my best understanding of the root of the problem, and close with takeaways both for consumers and for local business owners who operate in Your-Money-Or-Your-Life (YMYL) industries, like security. When local search reads like a mystery novel Host, Katie Hannon, and her team did a good job of structuring this unfolding mystery on the […]
Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment via @sejournal, @MattGSouthern
Amazon invests $4 billion in AI startup Anthropic to advance next-generation AI through strategic collaboration. The post Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment appeared first on Search Engine Journal.
Google Indexing Bard Conversations In Search Results via @sejournal, @MattGSouthern
Google is indexing conversations with its AI chatbot in search results. Users should be cautious as private chats may become public. The post Google Indexing Bard Conversations In Search Results appeared first on Search Engine Journal.
Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher via @sejournal, @Brian_W_Gareth
Dive into this step-by-step guide on Competitor SEO & amplify your site’s traffic and revenue. Brian Gareth reveals how! The post Competitor SEO: 10 Steps To Overthrow Your Competition & Rank Higher appeared first on Search Engine Journal.
Designing The Content Marketing Strategy Measurement
Set up your content marketing analytics for success with a modified methodology called Measurement Pyramid. The post Designing The Content Marketing Strategy Measurement appeared first on Search Engine Journal.
The Marketer’s Ultimate Guide to Link Bait
Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud — “Not all link bait is bad!” There is a right and wrong way to use link bait, and, when done correctly, marketers can drive more traffic to their content without alienating their audience Here, we’ll cover what link baiting entails, its benefits, and how to do it the right way. Let’s dive in. Table of Contents What is link bait? The Benefits of […]
Google AI: How One Tech Giant Approaches Artificial Intelligence
Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search. Google is one of the major players looking to bring the power of AI directly to your fingertips. In this post, we’ll explore Google AI, its progress, […]
ChatGPT Leaps Forward With New Voice & Image Capabilities via @sejournal, @MattGSouthern
OpenAI rolls out voice and image features for ChatGPT, making conversations more natural and intuitive. The post ChatGPT Leaps Forward With New Voice & Image Capabilities appeared first on Search Engine Journal.
The MozCon 2023 Video Bundle Is Here (Plus, Our 2022 Videos are FREE!)
This year’s MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from industry leaders and to connect with fellow attendees. Just a few of the practical lessons we learned include: How to explore Seattle like a local and make the most of your time in the Emerald City How to prepare for an SEO conference, and why conferences are more important than ever How to convince […]
YouTube Unveils Suite of AI-Powered Tools For Video Creators via @sejournal, @gregjarboe
Discover YouTube’s latest innovations, including AI-powered tools for content creators, at the “Made On YouTube” event. The post YouTube Unveils Suite of AI-Powered Tools For Video Creators appeared first on Search Engine Journal.