October 2023 / 189 posts found
Google Streamlines First-Party Data Management With New Tool via @sejournal, @MattGSouthern
Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers. The post Google Streamlines First-Party Data Management With New Tool appeared first on Search Engine Journal.
Google’s SGE Gets An AI Upgrade: Now Generates Images & Written Content via @sejournal, @MattGSouthern
Google is further experimenting with generative AI in SGE to create images, draft content, and enhance productivity. The post Google’s SGE Gets An AI Upgrade: Now Generates Images & Written Content appeared first on Search Engine Journal.
5 Marketing Principles To Maximize SEO Effectiveness via @sejournal, @iambenwood
Understanding these five timeless marketing principles and incorporating them into your SEO strategy has never been more critical. The post 5 Marketing Principles To Maximize SEO Effectiveness appeared first on Search Engine Journal.
Right Now: Tell WordPress How To Make It Better For You via @sejournal, @martinibuster
This is how to improve WordPress if you’re an SEO, recipe blogger or small business. But the window is closing soon The post Right Now: Tell WordPress How To Make It Better For You appeared first on Search Engine Journal.
AI Risks: Can Artificial Intelligence Affect Your Brand Equity?
Brand equity — that intangible asset that sets your brand apart and directly impacts its success, can either flourish or wither at the hands of artificial intelligence (AI). Using artificial intelligence in your external communications can be a threat to any brand equity you’ve built up, but does this mean you shouldn’t use it at all? In this article, we’ll explore the delicate dance between technology and human connection, exploring the AI risks when it comes to your brand equity. What is brand equity? Brand equity is the value gained from a consumer’s perception of a company, service, or product […]
The History of Social Media Since 2003
Can you believe it’s been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun. The same goes for YouTube, which made video accessibility and shareability online as simple as can be. And Twitter, for that matter — sponsored tweets have only been around since 2010! It’s interesting to look back at these iconic moments in the last 20+ years of social media. In this post, we’ll go over a complete timeline of social media history and what each network’s usage stats look like now. Table of Contents […]
10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority With relevance, the key is knowing what your audience is searching for and providing the highest quality and most relevant content so it’s a no-brainer for Google to serve it up to them. But this isn’t an exact science. You could create the best content out there from your perspective, but it’s a competitive landscape, and Google takes myriad other factors into account when ranking pages on the SERPs. One of those is how authoritative or trustworthy the provider […]
The Plain-English Guide to Integrated Marketing Communications
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This is an example of integrated marketing at work. If you’re interested in presenting a cohesive, consistent brand experience that leaves your products or services top-of-mind — like Southwest does — this […]
The NFL’s Latest Marketing Play: Taylor Swift
Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception. News recently broke that Swift is dating Kansas City Chiefs tight end Travis Kelce. Swift has been photographed attending some of Kelce’s games in his suite with family and friends, and the NFL immediately jumped on the opportunity to use her appearances as marketing moments. How the NFL Used Taylor Swift in Its Marketing The NFL […]
Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising via @sejournal, @MattGSouthern
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram. The post Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising appeared first on Search Engine Journal.