October 2023 / 189 posts found
Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.” This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW). Johnson’s team wears many hats (as many nonprofit employees do), and that includes managing BGCGW’s social media strategy. I thought she’d be the perfect person to ask how nonprofit organizations can tap into the power of social. Let’s take a look at her top tips. Table of […]
How To Use AI To Enhance Your SEO & Create Better Content via @sejournal, @hethr_campbell
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? These are questions we get asked time and again across webinars. So, I was excited when the Semrush team decided to talk about merging AI + content in their latest webinar. If you’re looking for ways to use AI to create high-ranking, effective content for your business, you’ll want to watch this […]
Was it Written by AI? How You Can Tell, According to HubSpotters
In school, I learned the basics of good writing — keep it short, concise, and grammatically correct. By that definition, AI-written content should be good, right? Yet, when I play around with tools like ChatGPT, I notice a few red flags. Sure, it’s grammatically correct, but it gives off serious “corporate speak” vibes. It follows a logical sequence, but it often goes on lengthy tangents. And while its responses may be accurate, it often lacks a unique perspective. This isn’t to suggest AI-written content is inherently bad. But if you plan to leverage AI for content creation, it’s important to know […]
Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar] via @sejournal, @hethr_campbell
Don’t miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access! The post Navigate The Digital Landscape With These Upcoming Trends in Paid Search [Webinar] appeared first on Search Engine Journal.
How to Avoid Search Budget Cannibalization For A Better Share Of Spend via @sejournal, @jonkagan
Should you stick to individual budgets or try out shared budgets to avoid overspending? Here’s what you need to know to maximize your ad spend. The post How to Avoid Search Budget Cannibalization For A Better Share Of Spend appeared first on Search Engine Journal.
Syndicated Content: Is It A Ranking Factor? via @sejournal, @kristileilani
Does syndicated content affect search rankings? Discover its impact, from outranking originals to spam concerns. The post Syndicated Content: Is It A Ranking Factor? appeared first on Search Engine Journal.
How AI Search Will Impact SEO via @sejournal, @martinibuster
This is how AI search engines are evolving and how SEO should respond to keep up The post How AI Search Will Impact SEO appeared first on Search Engine Journal.
30 of the Best Free WordPress Blog Themes in 2023
If you‘ve got an opinion to share, you’ll need a blog to reach the right audience. However, choosing the right free WordPress blog theme can be a challenge. I’ve chosen the wrong theme in the past. That decision left me frustrated, searching for support so I could create the blog of my dreams. Let’s help you avoid the same mistake. In this post, you’ll find 30 of the best free WordPress blog themes. Before we dive in, let’s explore what you should expect from free WordPress blog themes. Table of Contents Characteristics of Great WordPress Themes The Best Free WordPress […]
Making Industry Landing Pages Engaging for B2B Companies – Whiteboard Friday
Learn how to transform your industry landing pages into powerful sales enablement tools for B2B success. Discover the key strategies to bridge the gap between search relevance and customer expectations in this Whiteboard Friday.