While AI is a hot topic as of late, it’s been around for a long time. At our agency, Mekanism, we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance.  And one area poised for disruption? Advertising.  Here, let’s explore how private AI tools can transform your advertising strategy.   An AI Tool is Only as Powerful As the Data You Provide Through our adoption of AI tools there’s one common trait we’ve noticed in our evaluations: There’s nothing inherently special about many of the AI tools out […]

Many of us have been there with the cup of noodles diet when money is tight.  Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should stop your operations. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. Low-Budget Marketing Campaign Tips Media Campaigns Be Realistic When you have few resources, one of the worst things you can do is have unachievable expectations. You’ll have to scale them down and be realistic. “If you’re working with a tight budget, make sure that you […]