World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “killing” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers. Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses. Per The […]