November 2023 / 197 posts found
Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research
Discover how proprietary research can set your content apart and elevate your brand while building your pipeline.
Google Investigating Reports Of Declining Traffic After Updates, Discover Bug via @sejournal, @kristileilani
Google SearchLiaison confirmed an investigation recent reports of dramatically declining traffic from News and Discover for some publishers. The post Google Investigating Reports Of Declining Traffic After Updates, Discover Bug appeared first on Search Engine Journal.
Are LLMs And Search Engines The Same? via @sejournal, @wburton27
Discover the transformative power of AI Large Language Models in this insightful article. Learn how they’re reshaping workflows and compare them to search engines. The post Are LLMs And Search Engines The Same? appeared first on Search Engine Journal.
Tips From @ChrisBrogan on How to Beat Dunbar’s Number
The theory that we can only hold a finite number of stable social relationships has long been debated. That number, estimated to be 150 by anthropologist Robin Dunbar, has created a widespread belief that the brain has a cognitive limit to the size of social groups it maintains. Is there a cognitive limit to the number of connections we can navigate? It’s a question that’s inherently complicated, looking at human brain physiology and human evolution (and we haven’t even gotten to the practical implications of technology and digital social networks). Technology could mean that maintaining stable relationships is easier than […]
41 Types of Marketing Your Brand Should Invest In
Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing. From search engine marketing to account-based marketing, every brand can use a combination of these tactics to attract its target audience and increase revenue. Keep reading to discover the top marketing trends in 2023 and more. Types of Marketing 1. Traditional Marketing Traditional marketing refers to brand promotion on offline channels before the rise of the internet. Think billboards, flyers, TV ads, and radio spots. These marketing […]
Automatically-Created Assets (ACA): AdsLiaison Answers 5 Top Questions via @sejournal, @kristileilani
Discover the ins and outs of Google Ads’ Automatically-Created Assets (ACA) with these frequently asked questions and answers from AdsLiaison. The post Automatically-Created Assets (ACA): AdsLiaison Answers 5 Top Questions appeared first on Search Engine Journal.
Amazon Launches ‘AI Ready’ With 8 Free AI Courses via @sejournal, @kristileilani
Discover Amazon’s “AI Ready” initiative, aiming to train two million in AI by 2025, with eight free AI and generative AI courses for business audiences. The post Amazon Launches ‘AI Ready’ With 8 Free AI Courses appeared first on Search Engine Journal.
Microsoft Advertising Shares Holiday Season Marketing Playbook via @sejournal, @kristileilani
Discover Microsoft Advertising’s insights for maximizing holiday sales from its free 30-page Festive Holiday Marketing Playbook. The post Microsoft Advertising Shares Holiday Season Marketing Playbook appeared first on Search Engine Journal.
Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success via @sejournal, @hethr_campbell
Gain massive revenue at a lower cost by using this unique methodology that hundreds of SaaS brands have used. RSVP now. The post Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success appeared first on Search Engine Journal.
TikTok Leads: Tools and Strategies for Generating Leads on TikTok
As a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most downloaded app globally. Furthermore, the video-based social app is top-rated among Gen-Z and millennials. While TikTok’s usage among marketers has increased by 15% YoY, some marketers are still figuring out how to generate leads on the platform. Fortunately, I have much experience using TikTok as a social media fanatic and marketer. Here’s everything you need to know about lead generation on TikTok. But first — why use TikTok for lead generation at […]