December 2023 / 182 posts found
How to Create a Lead Generation Website: 9 Simple Optimizations
Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to optimize your website for lead generation. Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we’ll have to first gain a basic understanding of […]
24 Best Free Marketing & Sales Icons for Your Website or App
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in one, I naturally lean towards using icons. They are visually appealing, convey information and intent instantly, and make clicking effortless. But not all businesses use icons to their full potential. So, I scrutinized dozens of websites and apps and talked to industry experts who’ve witnessed the “iconicness” of icons to gather their insights. Explore how to use marketing and sales icons in the best ways possible. We’ll cover: Why use […]
Link Building for Local Businesses — Whiteboard Friday
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.
The 17 Best Ad Networks For Content Creators In 2024 via @sejournal, @annabellenyst
Take your content game to the next level. Explore these 17 ad networks that can help you monetize your content effectively and maximize your earnings. The post The 17 Best Ad Networks For Content Creators In 2024 appeared first on Search Engine Journal.
2023 Survey Review: State Of Marketing Data Standards In The AI Era via @sejournal, @hethr_campbell
Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings. Want to learn how you can mitigate privacy risks and boost ROI through data standards? Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns. In this webinar, you will: Gain a better understanding of how your marketing data management compares to […]
Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)
I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Table of Contents A Quick Refresher on Email Marketing and SEO Email Marketing […]
6 Social Selling Tools to Consider
If you’re like many people, you’ve likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. Nearly 60% even note social media sales have increased year over year. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales? To do this, […]
3 AI Video Generator Demos Powered By Stable Video Diffusion via @sejournal, @kristileilani
Here are free AI video generator demos powered by Stable Video Diffusion, a new foundation model from Stability AI with image-to-video capability in research preview. The post 3 AI Video Generator Demos Powered By Stable Video Diffusion appeared first on Search Engine Journal.
Firefox URL Tracking Removal – Is This A Trend To Watch? via @sejournal, @martinibuster
Momentum appears to be growing to omit tracking data from URLs. How far could it go and will it affect online marketing? The post Firefox URL Tracking Removal – Is This A Trend To Watch? appeared first on Search Engine Journal.
Researchers Extend GPT-4 With New Prompting Method via @sejournal, @martinibuster
Microsoft researchers published details of advanced prompt engineering techniques that makes GPT-4 outperform specialist AI at previously impossible levels The post Researchers Extend GPT-4 With New Prompting Method appeared first on Search Engine Journal.