January 2024 / 144 posts found
Google Bans Price Gouging, Victim-Blaming Ads via @sejournal, @MattGSouthern
Google tightens inappropriate ad policy, banning exploitation during sensitive world events, starting February. The post Google Bans Price Gouging, Victim-Blaming Ads appeared first on Search Engine Journal.
How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study) via @sejournal, @digitalquokka
Discover how to navigate a particularly tough keyword research brief and apply this critical thinking-based approach to any B2B niche. The post How To Do Keyword Research For Very Specific, B2B Audiences (A Case Study) appeared first on Search Engine Journal.
Google Alters Purpose Of SpecialAnnouncement Structured Data via @sejournal, @martinibuster
Google’s revision of the SpecialAnnouncement structured data quietly changes what it was originally intended for The post Google Alters Purpose Of SpecialAnnouncement Structured Data appeared first on Search Engine Journal.
What Is Retargeting? How To Set Up an Ad Retargeting Campaign
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn’t as expansive. When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided to look online for a deeper take on the subject. I ended up watching a video that covered a subject I’d struggled with in class — retargeting. The video gave an overview of the concept, then went in-depth about how that looks on Facebook […]
26 of the Best Free Stock Photo Sites to Use in 2024
When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. The truth is high-quality stock photos don’t have to come hand-in-hand with a hassle or high price tag. To prove it, we’ve compiled a list of awesome resources for free, high-quality stock images for websites, blogs, and similar online properties. From enviable office spaces to stunning scenery, we‘re certain you’ll find exactly what you’re looking for with the help of this roundup. Best […]
Google Clarifies Job Posting Structured Data Guidance via @sejournal, @martinibuster
The JobPosting structured data guidance section on how to notify Google of changes to job webpages was updated The post Google Clarifies Job Posting Structured Data Guidance appeared first on Search Engine Journal.
Driving Sales with Digital PR: What E-commerce Brands Need to Know
When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article.
Google’s John Mueller Offers Help With Spammy Foreign Language Hack via @sejournal, @MattGSouthern
Google’s John Mueller advises how to regain search rankings after the ‘Japanese keyword hack attack.’ The post Google’s John Mueller Offers Help With Spammy Foreign Language Hack appeared first on Search Engine Journal.
Google: No Perfect Formula For Search Rankings via @sejournal, @MattGSouthern
Google debunks myths of ranking formulas, urging focus on user experience over SEO shortcuts. The post Google: No Perfect Formula For Search Rankings appeared first on Search Engine Journal.
What Is a Landing Page? All Your Questions, Answered
A meticulously crafted landing page, operating independently from your main website, can be strategically designed to optimize your marketing ROI. In this article, we’ll look at what a landing page is and how having one (or more) can help you generate results. Our recent survey shows that 1 in 3 brands will see higher landing page conversion rates in 2023 compared to 2022. This shows you can get many leads by creating landing pages for your website. What is a landing page? Types of Landing Page Offers The Benefits of Landing Page Landing Page Examples Best Practices for Creating a […]