January 2024 / 144 posts found
Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024
Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024.
Reminder: Google Enforcing New Email Rules Next Month via @sejournal, @MattGSouthern
Google tightens email rules for bulk senders in February to reduce spam and improve security. The post Reminder: Google Enforcing New Email Rules Next Month appeared first on Search Engine Journal.
TikTok Gains Traction As A Search Engine Among Gen Z [STUDY] via @sejournal, @MattGSouthern
Study shows Gen Z increasingly using TikTok as a search engine; businesses shift marketing strategies to engage younger users on the platform. The post TikTok Gains Traction As A Search Engine Among Gen Z [STUDY] appeared first on Search Engine Journal.
Effective SEO Management Structures For Multilingual And Multinational Websites via @sejournal, @motokohunt
Master the challenges of multinational SEO with effective communication and collaboration. From core page templates to centralized sitemaps, here’s what you should know. The post Effective SEO Management Structures For Multilingual And Multinational Websites appeared first on Search Engine Journal.
SEO And The Taxonomy Of Topics via @sejournal, @martinibuster
Creating content is easier and more precise when applying the concept of a taxonomy of topics to create authoritative content The post SEO And The Taxonomy Of Topics appeared first on Search Engine Journal.
How Often Should You (or Your Company) Blog? [New Data]
In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to offer an accurate and well-informed response. But I simply didn’t have one at the time. Fast forward to today, I’ve helped companies build powerful content marketing engines. Having learned from experts and from my own mistakes, I finally have a nuanced answer to this question. Read this article to unpack my advice on how often you should post a blog. Table of Contents How often should you blog? […]
CRO Misconceptions Every SEO Should Know — Whiteboard Friday
Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a really long way.
Adapting Your Digital Marketing Strategy To Local Events And Seasons via @sejournal, @JRiddall
Seamlessly blend community engagement with seasonal strategies for your business. Here’s how to craft a local event digital marketing strategy with tips for E-E-A-T guidelines. The post Adapting Your Digital Marketing Strategy To Local Events And Seasons appeared first on Search Engine Journal.
Google Explains The Index, Follow Meta Tag via @sejournal, @martinibuster
Google’s John Mueller explains how Google treats a meta robots tag that contains the index, follow directive The post Google Explains The Index, Follow Meta Tag appeared first on Search Engine Journal.
How to Use the P.S. in Email
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is a sentence or a paragraph added after the main body and signature of a letter (or other body of writing). The term comes from the Latin post scriptum, an expression meaning “written after.” It takes the same form in an email. By adding a small […]