January 2024 / 144 posts found
18 Top Marketing Attribution Software Tools for 2024
Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. That’s why marketing attribution software is so important. In this blog post, we’ll explain what marketing attribution software is and why these tools are so powerful. Then, we’ll explore the three main types of marketing attribution tools as well as 18 top marketing attribution software tools for 2024. There are several benefits of marketing attribution. These tools can help you: Determine the most effective areas to focus your […]
What I Have Learned From Conducting Over 100 Website Migrations
Conducting your first migration or looking to improve your workflow? Learn how to prevent issues and ensure success during website migrations
Microsoft AI Takes Retail Shopping To The Next Level via @sejournal, @MattGSouthern
Microsoft unveils new AI tools to bring retailers into the digital age. The post Microsoft AI Takes Retail Shopping To The Next Level appeared first on Search Engine Journal.
Microsoft’s New AI Tools Let Anyone Create Retail Media Content via @sejournal, @MattGSouthern
Microsoft unveils new generative AI tools for retail media, enabling easy ad creation and omnichannel optimization. The post Microsoft’s New AI Tools Let Anyone Create Retail Media Content appeared first on Search Engine Journal.
Media Planning: 4 Tips For Planning Your Digital Media Mix via @sejournal, @joshuacmccoy
Tailor campaigns for diverse industries, delivering bespoke digital solutions efficiently to save you time and streamline your process. The post Media Planning: 4 Tips For Planning Your Digital Media Mix appeared first on Search Engine Journal.
22 Copywriting Examples From Businesses With Incredible Copywriters
We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads to social media posts. And do you know who is behind all of that marketing collateral? Copywriters. The ability to find the exact right words to tell your company’s story isn’t an easy feat, and it’s even harder to do so consistently. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Take a look […]
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, building web pages from scratch can feel overwhelming, particularly without technical expertise or a budget for web developers. Below, let’s go over exactly how to build a website and the tools you need […]
Brave Launches Mistral-Powered CodeLLM In Search Results via @sejournal, @MattGSouthern
Brave Search launches CodeLLM, a programming assistant built on the Mistral AI model. The post Brave Launches Mistral-Powered CodeLLM In Search Results appeared first on Search Engine Journal.
OpenAI Announces ChatGPT Team For The Workplace via @sejournal, @martinibuster
ChatGPT Team is the future of AI integration into the workspace as a tool for increasing employee productivity The post OpenAI Announces ChatGPT Team For The Workplace appeared first on Search Engine Journal.
Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth
This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth.