March 2024 / 157 posts found
Google On Spammy Backlinks & Negative Impact On Rankings via @sejournal, @martinibuster
Google’s John Mueller answered a question about spammy backlinks that were said to negatively impact search rankings The post Google On Spammy Backlinks & Negative Impact On Rankings appeared first on Search Engine Journal.
Google Migrates SafeSearch Tool To Search Console via @sejournal, @MattGSouthern
Google integrates SafeSearch tool into Search Console, enabling website owners to manage explicit content settings alongside SEO tools. The post Google Migrates SafeSearch Tool To Search Console appeared first on Search Engine Journal.
Phoenix: LLMs Revive Decade-Old Visions For Search via @sejournal, @Kevin_Indig
What’s the role of large language models in search personalization? Gain insights into how LLMs can make voice assistants useful in understanding user intent. The post Phoenix: LLMs Revive Decade-Old Visions For Search appeared first on Search Engine Journal.
10 Successful Ways To Improve Your SERP Rankings via @sejournal, @hethr_campbell
You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools. The post 10 Successful Ways To Improve Your SERP Rankings appeared first on Search Engine Journal.
11 Recommendations for Marketers in 2024 [New Data]
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their plans and expectations for 2024 and beyond? Let’s dive into my recommendations. 11 Data-Backed Marketing Recommendations for 2024 1. Produce short-form videos. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video […]
Website Health Checkup: Maximizing Technical SEO Performance In 2024 via @sejournal, @lorenbaker
In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs, developers, UX pros, content leaders, marketing, and C-suite members must all be in alignment. Maintaining your website’s technical health isn’t just about ranking well in search engines – it’s also crucial to driving more user engagement, conversions, and ultimately, revenue. On March 27, we’re delving into the critical areas and key site metrics you need to focus on in 2024, including SEO, site speed, and accessibility. Join us as we […]
TikTok’s New Creator Rewards Program Prioritizes Search Value via @sejournal, @MattGSouthern
TikTok launches its new Creator Rewards Program, which incentivizes users to produce search-optimized, high-quality, original content. The post TikTok’s New Creator Rewards Program Prioritizes Search Value appeared first on Search Engine Journal.
Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
OpenAI’s Sam Altman On Challenging Google With AI Search via @sejournal, @martinibuster
CEO of OpenAI opened up about his vision of what an AI search engine would look like The post OpenAI’s Sam Altman On Challenging Google With AI Search appeared first on Search Engine Journal.
YouTube Introduces Mandatory Disclosure For AI-Generated Content via @sejournal, @MattGSouthern
YouTube forces creators to label AI-generated videos, aiming to help viewers distinguish real from synthetic content. The post YouTube Introduces Mandatory Disclosure For AI-Generated Content appeared first on Search Engine Journal.