April 2024 / 176 posts found
Labeled: A New Wave Of AI Content Labeling Efforts via @sejournal, @Kevin_Indig
The rise of generative AI has created pressure for content labeling. Gain insights on how it can help users distinguish between AI and human-generated content. The post Labeled: A New Wave Of AI Content Labeling Efforts appeared first on Search Engine Journal.
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. For example, if my ad team was firmly against using artificial intelligence last year, I’d need to catch up with everyone who initially embraced it. You might […]
Learn from My Mistakes: 7 Digital Course Pitfalls to Skip
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust me, I’ve made my fair share of them as I’ve built my business. But for every one of these missteps, there’s been a valuable lesson. My name is Amy, and I help entrepreneurs grow their businesses with digital courses. So I’d love to walk you through some of the lesser-known mistakes I’ve made, so you can avoid them entirely. Sound good? The 7 Biggest Mistakes I’ve […]
Leaked: Google Gemini Availability In Android Search via @sejournal, @martinibuster
Hidden functionality discovered in Android activates Gemini AI in Google Search app The post Leaked: Google Gemini Availability In Android Search appeared first on Search Engine Journal.
How to Acknowledge and Cope with Fear of Local Business Reviews
Review neglect can erode your local business’ reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have.
The 10 Best Video Search Engines via @sejournal, @theshelleywalsh
Unlock the potential of video search engines for your digital marketing strategy. Seek inspiration from these top picks so you can craft the perfect video. The post The 10 Best Video Search Engines appeared first on Search Engine Journal.
An In-Depth Guide And Best Practices For Mobile SEO via @sejournal, @lorenbaker
Discover the importance of mobile SEO. Learn how to optimize your site for mobile devices and improve user experience. The post An In-Depth Guide And Best Practices For Mobile SEO appeared first on Search Engine Journal.
60 Remote Work Stats to Know in 2024
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. Since then, I’ve worked with several other companies across multiple time zones and, as a result, experienced everything remote work has to offer — from the challenges of setting up a home office to the joys of location independence. But more importantly, I’ve also gotten to consciously observe the growth and impact of remote work over time. In this post, I’ll be sharing 60 […]
Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign
Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now. Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. However, Google Ads Intelligence, as it’s broadly known, offers way more than just being an interactive campaign builder. In this post, I explain what Google Ads Intelligence is, the key features it includes, and Google Ads […]
Why You Need a Responsive Web Design and How to Do It [+ Examples]
The insights from this article came from the HubSpot Academy’s Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest. Today, with so many people surfing the web from their phones, it’s essential to offer a great mobile website experience. Without it, you can’t cater to the majority of internet users, and are likely missing out on […]