April 2024 / 176 posts found
Google’s Crawling Priorities: Insights From Analyst Gary Illyes via @sejournal, @MattGSouthern
Google’s Gary Illyes aims to reduce web crawling without sacrificing quality, prioritizing URLs that “deserve” crawling. The post Google’s Crawling Priorities: Insights From Analyst Gary Illyes appeared first on Search Engine Journal.
An Introduction to Google Tag Manager
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.
2024 Google SERP Features: New Strategies To Gain Visibility via @sejournal, @lorenbaker
With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Let us help. Watch this on-demand webinar for a deep dive into all things SERP features, what they are, and why they’re important for your own business. STAT’s Senior Search Scientist, Tom Capper, shows you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device […]
Google Discontinues Translate Community Contribution Feature via @sejournal, @MattGSouthern
Google discontinues Translate’s Contribute feature, citing improvements in translation quality driven by advanced machine learning techniques. The post Google Discontinues Translate Community Contribution Feature appeared first on Search Engine Journal.
Why The Formula For a High-Attendance Event Must Include Creativity, According to SXSW’s Co-President
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive event centered around various creative verticals. So who better to speak on creativity than SXSW’s Co-President, Hugh Forrest? As Forrest puts it, “Our north star has always been creativity. I’ve been with the event for over 30 years, and the event has changed a lot […]
Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]
Find out which is more effective: human copywriting or AI-generated ad copy. This study reveals insights on driving clicks and conversions. The post Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study] appeared first on Search Engine Journal.
XSS Vulnerability Affects Beaver Builder WordPress Page Builder via @sejournal, @martinibuster
Vulnerability discovered in the Beaver Builder WordPress page builder that can enable an attacker to inject a malicious script The post XSS Vulnerability Affects Beaver Builder WordPress Page Builder appeared first on Search Engine Journal.
A Deep Dive into Building a Productive Workplace
Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game. As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. But wherever I worked, my goal was the same: to inspire my team and help them break through barriers to achieve their best. I led the way, guiding each member from beginner to expert. I turned juniors into specialists and even team leads. Being a team leader taught me that creating a productive workplace isn‘t […]
An In-Depth Look At Google Spam Policies Updates And What Changed via @sejournal, @AlliBerry3
Let’s explore Google’s updated spam policies. What does this mean for SEO and how can you ensure your website stays relevant and user-centric? The post An In-Depth Look At Google Spam Policies Updates And What Changed appeared first on Search Engine Journal.
The MozCon 2024 Final Agenda Has Arrived!
With our MozCon speakers putting the final polish on their presentations, it’s time to take a look at the two action-packed days we have planned for MozCon 2024. Join us this year to explore the future of digital marketing; grab your tickets now!