April 2024 / 176 posts found
How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Translation: AI is good news for social media marketers. In […]
Preparing For 3rd-Party Cookie Deprecation: How To Adjust Your Data Collection Strategy via @sejournal, @hethr_campbell
As a marketer, customer data is essentially your bread and butter – and if your strategy is heavily reliant on third-party data, you’re in for quite an awakening this year. With Google Chrome already starting to phase out third-party cookies (with full implementation scheduled for third quarter 2024), it’s time to start rethinking your approach and strategizing for the impending changes. That’s where we come in. On May 1, we’re hosting a live webinar with experts from CallRail and Workshop Digital to help you navigate the challenges in a post-third-party cookie world. Join us as we do a deep dive […]
Extending Your Schema Markup From Rich Results To A Knowledge Graph via @sejournal, @marthavanberkel
Harness the potential of Schema Markup to create a content knowledge graph that enhances search engine understanding of your web content. The post Extending Your Schema Markup From Rich Results To A Knowledge Graph appeared first on Search Engine Journal.
Google Search & Maps Get Upgrades For Greener Travel via @sejournal, @MattGSouthern
Google updates Search and Maps to show greener travel options and highlight emissions data. The post Google Search & Maps Get Upgrades For Greener Travel appeared first on Search Engine Journal.
New YouTube Shorts Ad Opportunities For Brands via @sejournal, @MattGSouthern
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. The post New YouTube Shorts Ad Opportunities For Brands appeared first on Search Engine Journal.
Who Should Block AI Bots?
In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved.
22 Places You Should Be Sharing Your Content via @sejournal, @_kevinrowe
Struggling with content sharing? Get expert tips on where you should be sharing your content to increase traffic and engagement. The post 22 Places You Should Be Sharing Your Content appeared first on Search Engine Journal.
Brave Announces AI Search Engine – Shares Insights For SEO via @sejournal, @martinibuster
Brave announced a new AI search engine and provides answers on what SEOs should know about how it works for ranking websites The post Brave Announces AI Search Engine – Shares Insights For SEO appeared first on Search Engine Journal.
Mastering Digital Acquisition: Efficient Strategies for Enterprise-Level Success via @sejournal, @lorenbaker
Looking for ways to strengthen your digital acquisition strategy this year? You’re certainly not alone. Between resource constraints, fierce competition and lack of insights, it can be pretty challenging for businesses to acquire new customers and expand their digital footprint. That’s why we’re hosting an exclusive webinar this month to empower enterprises with the tools and insights needed to thrive in today’s dynamic landscape. Join us on April 24, as we share a scalable and sustainable acquisition framework to help you lay the foundation for long-term success. Tim Murphy, Marketing Strategist and Consultant at Crum & Forster, and Susovan Ray, […]
Google Strengthens Search Console Security With Token Removal Tools via @sejournal, @MattGSouthern
Google rolls out Search Console enhancements allowing owners to remove, verify unused ownership tokens for improved security. The post Google Strengthens Search Console Security With Token Removal Tools appeared first on Search Engine Journal.