April 2024 / 176 posts found
Google Expands Auto Ads with “Ad Intents” Sponsored Links via @sejournal, @MattGSouthern
Google unveils “ad intents” format placing sponsored links in publisher content, creating a potential revenue opportunity. The post Google Expands Auto Ads with “Ad Intents” Sponsored Links appeared first on Search Engine Journal.
Google Clarifies Vacation Rental Structured Data via @sejournal, @martinibuster
Google quietly updated the Vacation Rental structured data recommendations to clarify what is required for the address information The post Google Clarifies Vacation Rental Structured Data appeared first on Search Engine Journal.
The Top 4 Skills Marketers Will Need in the Future
There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post.
Google On Hyphens In Domain Names via @sejournal, @martinibuster
Google’s John Mueller offers practical advice for picking a domain name that is adaptable for future growth The post Google On Hyphens In Domain Names appeared first on Search Engine Journal.
Butterfly Effect: How Core Updates Make Subtle User Intent Changes via @sejournal, @Kevin_Indig
Discover how subtle intent shifts can impact your site’s organic traffic. Get expert insights on Core Updates and stay ahead of the game. The post Butterfly Effect: How Core Updates Make Subtle User Intent Changes appeared first on Search Engine Journal.
How HubSpot’s Social Team Grew Their LinkedIn Presence by 84% in Six Months, According to HubSpot’s Director of Social
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might’ve noticed a shift in HubSpot’s social strategy. The more traditional B2B posts have given way for a social media presence that is funnier, more casual, and definitely more meme-ified. Which led me to wonder: What’s the reason behind the shift? As HubSpot’s Global Director of Social Media, Bryna Corcoran, told me: “About seven months ago, we started to speak to the next generation of marketing or sales […]
How to Build an Inclusive SEO Strategy That Attracts and Converts More Customers
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work for “People like me?” Your ideal customers are going to have these questions, as “people like me” often refers to an identity consumers hold. And, people with underrepresented and underserved identities often wonder about how their identity might impact the degree of success they can […]
Search Marketing Generalists Vs. Specialists: Pros And Cons via @sejournal, @coreydmorris
The pros and cons of search marketing generalists and strategists is important to get the right resources or agency for your brand. The post Search Marketing Generalists Vs. Specialists: Pros And Cons appeared first on Search Engine Journal.
24 Effective Link Building Tactics That Work In 2024 via @sejournal, @Brian_W_Gareth
Discover how to outrank competitors by building superior backlinks and enhancing your site’s SEO with these advanced tips & expert insights. The post 24 Effective Link Building Tactics That Work In 2024 appeared first on Search Engine Journal.
Google Is Still Gen Z’s Top Search Engine, Study Shows via @sejournal, @MattGSouthern
Google still dominates Gen Z search habits despite rising social media usage; study shows. The post Google Is Still Gen Z’s Top Search Engine, Study Shows appeared first on Search Engine Journal.