June 2024 / 157 posts found

Google’s Stance On AI Translations & Content Drafting Tools via @sejournal, @MattGSouthern

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For SEO, Google’s John Mueller says to evaluate AI-translation quality, get third-party feedback on AI-assisted content. The post Google’s Stance On AI Translations & Content Drafting Tools appeared first on Search Engine Journal.

Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

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Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility. At HubSpot, we saw firsthand how these updates impacted previously high-performing articles and pages, leading to declining traffic, reduced visibility, and an urgent need for new, responsive marketing strategies. As Kieran and I discuss in a recent episode of Marketing Against the Grain, creator-generated content […]

How to Write a Letter of Recommendation [+ Free Template]

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I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who knows you well, so it should feel more personal. Read further to discover how to write a letter of recommendation that will help you land the job or opportunity you’ve been dreaming of. Table of Contents What is a letter of recommendation? Do I write […]

Google Quietly Ends Covid-Era Rich Results via @sejournal, @martinibuster

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Google discontinues support for rich results associated with Covid-era livestreamed events, classes and pre-recorded videos The post Google Quietly Ends Covid-Era Rich Results appeared first on Search Engine Journal.

Want More Clicks? Use Simple Headlines, Study Advises via @sejournal, @MattGSouthern

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New study shows simpler headlines with common words can increase reader clicks and engagement. The post Want More Clicks? Use Simple Headlines, Study Advises appeared first on Search Engine Journal.

Google Warns Of Quirk In Some Hreflang Implementations via @sejournal, @martinibuster

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Google identifies a quirk in some hreflang implementations and updates documentation to make it more widely known The post Google Warns Of Quirk In Some Hreflang Implementations appeared first on Search Engine Journal.

Vulnerabilities In WooCommerce And Dokan Pro Plugins via @sejournal, @martinibuster

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Vulnerability alert for WooCommerce plus a critical vulnerability rated 10/10 patched in Dokan Pro WooCommerce plugin The post Vulnerabilities In WooCommerce And Dokan Pro Plugins appeared first on Search Engine Journal.

David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO via @sejournal, @Kevin_Indig

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Gain insights into algorithm updates and their effects on Google search rankings for different industries in this latest analysis. The post David Vs. Goliath [Part 2]: Algorithm Updates Have Become The Biggest Risk In SEO appeared first on Search Engine Journal.

Google Launches Custom Event Data Import For GA4 via @sejournal, @MattGSouthern

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Google launches custom event data import for GA4, enabling businesses to combine external data sources with Google Analytics data for enhanced reporting. The post Google Launches Custom Event Data Import For GA4 appeared first on Search Engine Journal.

A 9-Step Guide to Writing an SEO Proposal [Free Template]

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Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. You have to sift through all of them to find a review of the new neighborhood pizza place. Without a consistent filename or organizational structure, you’re not going to find that review anytime soon. That scenario illustrates the value of technical SEO, which I learned about while managing a project to rebuild a previous employer’s website from the ground up. The original website didn’t have a consistent formula for creating new URLs — […]
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