June 2024 / 157 posts found
Google’s Gary Illyes: Lastmod Signal Is Binary via @sejournal, @MattGSouthern
Google’s Gary Illyes reveals lastmod signal treatment is binary – trusted completely or ignored. The post Google’s Gary Illyes: Lastmod Signal Is Binary appeared first on Search Engine Journal.
6 Local SEO Full-Guides That Help You Rank For Your Business Type via @sejournal, @meetsoci
The Local SEO guides you need to expand your local presence and visibility, all in one place. The post 6 Local SEO Full-Guides That Help You Rank For Your Business Type appeared first on Search Engine Journal.
How to Build a Strong Brand Moat With SEO
When you establish a distinct and powerful brand identity, your business can protect itself from the competition in much the same way a moat protects a castle. Learn how to build a strong brand moat with SEO in this blog post.
Google’s Structured Data Update May Boost Merchant Sales via @sejournal, @martinibuster
Google revised their structured data guidelines to enhance brand panels in a way that may improve merchant search traffic and sales The post Google’s Structured Data Update May Boost Merchant Sales appeared first on Search Engine Journal.
YouTube Rolls Out Thumbnail A/B Testing To All Channels via @sejournal, @MattGSouthern
YouTube is rolling out thumbnail A/B testing to all channels, letting you optimize videos for higher watch time. The post YouTube Rolls Out Thumbnail A/B Testing To All Channels appeared first on Search Engine Journal.
On Writing a Tagline (and Pitching It, Too)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. Lou is her boss, the creative director. Dawn, a secretary, keeps everyone organized. The trio are meeting about a new account, a watch company called Accutron. “Oh,” says Peggy. She’s looking at Lou. “You didn’t pick a tagline.” “Sure, I did.” […]
Google Analytics Update To Improve Paid Search Attribution via @sejournal, @MattGSouthern
Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets. The post Google Analytics Update To Improve Paid Search Attribution appeared first on Search Engine Journal.
Google Ranking Systems & Signals: How To Adapt Your SEO Strategy In 2024 & Beyond via @sejournal, @sejournal
Confused by recent Google updates? Download our latest Google Ranking ebook and learn valuable insights and tips from 11 SEO experts. The post Google Ranking Systems & Signals: How To Adapt Your SEO Strategy In 2024 & Beyond appeared first on Search Engine Journal.
How to Optimize Your Place of Worship’s Google Business Profile to Create a Warm Welcome
Ongoing efforts with elements like updates, photos, and review responses show that your institution is an active, welcoming one that cares to be found and chosen by neighbors. Learn how to optimize your place of worship’s Google Business Profile with Miriam’s eight tips.
Apple’s AI Push: ChatGPT For Everyone, But At What Cost? via @sejournal, @MattGSouthern
Apple unveils ChatGPT integration, sparking concerns about search, discoverability, and closed ecosystems. The post Apple’s AI Push: ChatGPT For Everyone, But At What Cost? appeared first on Search Engine Journal.