June 2024 / 157 posts found
Google Marketing Live 2024: The Ultimate Recap For Advertisers via @sejournal, @brookeosmundson
After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement. The post Google Marketing Live 2024: The Ultimate Recap For Advertisers appeared first on Search Engine Journal.
Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws via @sejournal, @brookeosmundson
Google Ads prepares advertisers for changes to its Restricted Data Processing controls as individual state laws will go into effect later this year. The post Google Provides Guidance To Advertisers On Upcoming Data Privacy Compliance Laws appeared first on Search Engine Journal.
Adapting to the New Era of Search: SEO Changes in 2024
The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content. But what I love most about all these changes is that there’s finally a laser focus on users and what they truly want and need when searching online. The new landscape may feel unfamiliar, and some updates might look scary at first, but there‘s more potential there than you might think. Let’s dive into how all these SEO changes can positively impact your rankings. How SEO is Changing SEO […]
How to Use AI to Market Your Small Business [+ My Favorite AI Tools]
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming. Turns out, I was wrong. With the help of AI tools, I got the name, slogan, and brand color suggestions in just a few minutes, and they were all stunning (more on this later). So, in this piece, I’ll show […]
Native Advertising Strategy: How and When to Use It
I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising. There’s usually a small label telling me if a post is sponsored content, but that’s less important to me than the quality of the content. Brands who master native advertising strategy create relatable […]
30 Best Google Doodles of All Time
Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing. Each day, the plot thickened as the next phase of the story unfolded (edge-of-your-seat stuff, I know). It started with a tiny cartoon UFO hovering ominously over the Google logo. Over the next couple of days, the spacecraft touched down, and a pint-sized green Martian popped out. The cheeky little extraterrestrial then hijacked the logo, strapped it to his ship, and […]
26 Marketing Jokes to Tell at Your Next Meeting
Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture. I always use marketing jokes as an ice-breaker to start a conversation in a group or keep things breezy in the middle of a serious discussion. No matter how corny you sound, you can catch people’s attention and create a fun impression — especially when you’re cracking niche jokes about marketers. I’ve rounded up 26 marketing jokes that you can keep up your sleeve […]