June 2024 / 157 posts found
How to Do an Inclusive Website and Social Media Audit to Improve Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and consultant for the last seven years. I’m also a consumer with several identities that are part of underrepresented and underserved communities. And I can’t tell you the number of times I’ve been on brand websites and social channels exploring whether or not I should buy […]
The Top 3 Challenges Regional Marketing Models Create for Global Businesses
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs. While this may seem like a strategic move to tailor marketing efforts to local nuances — Brewer was previously Starbucks’ CMO, after all […]
Which Metrics Matter In PPC? via @sejournal, @navahf
Stay ahead in the world of PPC advertising by understanding the metrics that matter. Discover which metrics to track for better campaign performance and ROI. The post Which Metrics Matter In PPC? appeared first on Search Engine Journal.
SEO Cost Calculator: How Much Should You Budget For SEO Services? via @sejournal, @ChuckPrice518
Discover the importance of budgeting for SEO services. Find out how to calculate and plan your SEO budget effectively for optimal online presence and growth. The post SEO Cost Calculator: How Much Should You Budget For SEO Services? appeared first on Search Engine Journal.
How I Use Substack as a Writer [+ Tips for Readers]
There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you are is already working for you. But it is my professional opinion that if you are a writer (or reader), you must get acquainted with Substack. Self-described as “a new economic engine for culture,” it launched in 2017 and has become a popular space for […]
Google Ads Revamps Query Matching: What You Need to Know via @sejournal, @MattGSouthern
Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency. The post Google Ads Revamps Query Matching: What You Need to Know appeared first on Search Engine Journal.
Google: “Our Ranking Systems Aren’t Perfect” via @sejournal, @martinibuster
Google’s SearchLiaison acknowledged flaws in current search ranking systems and explained steps they are taking to improve search results The post Google: “Our Ranking Systems Aren’t Perfect” appeared first on Search Engine Journal.
18 Local Search Developments You Need to Know About From Q2 2024
The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter.
User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content via @sejournal, @Kevin_Indig
Dive into the controversy surrounding Perplexity’s Pages feature and its potential impact on the future of content creation. The post User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content appeared first on Search Engine Journal.
Google Announces New GA4 Features As Universal Analytics Sunset Nears via @sejournal, @MattGSouthern
Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. The post Google Announces New GA4 Features As Universal Analytics Sunset Nears appeared first on Search Engine Journal.