June 2024 / 157 posts found
How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center. Goldenberg has plenty of impressive accolades, including bringing the Brooklyn Nets to Paris and launching the #ThankYouVince campaign to honor former NBA superstar Vince Carter. Keep reading to hear why you need to take big swings in marketing, how Goldenberg matches insights with instinct, and his fascination with global brands […]
Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights via @sejournal, @CallRail
Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. The post Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights appeared first on Search Engine Journal.
How To Develop Great Data Studies – The 5R2 Roadmap To Great Data Story via @sejournal, @InsightNarrator
Create compelling data stories with the 5R2 roadmap. Learn practical steps to develop great data studies for marketing. The post How To Develop Great Data Studies – The 5R2 Roadmap To Great Data Story appeared first on Search Engine Journal.
Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings via @sejournal, @MattGSouthern
Google debunks SEO myth: Using branded keywords in content doesn’t harm rankings. The post Google Debunks SEO Myth: Branded Keywords Won’t Hurt Rankings appeared first on Search Engine Journal.
Google Ends Continuous Scroll SERPS: What It Really Means via @sejournal, @martinibuster
Google ends continuous scrolling search results. Some are unhappy about the reason Google gave for doing this The post Google Ends Continuous Scroll SERPS: What It Really Means appeared first on Search Engine Journal.
Google’s Navboost Queries and Brands in SEO
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.
New Features Improve Anthropic’s Claude Collaborative Workflow via @sejournal, @martinibuster
Boost team collaboration, ideation and creativity with three new features announced by Anthropic The post New Features Improve Anthropic’s Claude Collaborative Workflow appeared first on Search Engine Journal.
GA4 Update Brings Alignment With Google Ads Targeting via @sejournal, @MattGSouthern
Google enhances GA4 advertising data, aligning user counts with Google Ads for improved remarketing abilities. The post GA4 Update Brings Alignment With Google Ads Targeting appeared first on Search Engine Journal.
27 Copywriting Examples From Businesses With Incredible Copywriters
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips. When I need to get inspired, it helps me to look at examples of great copy. This can help you smash any creative block and write fast – whether you need to crank out website updates, product copy, or blog posts. Below, I’ll show you 27 inspiring copywriting examples from businesses who hired incredible copywriters. Jump ahead to the examples you’re looking for: Marketing Copy Sales Web Copywriting Sales Product Copywriting Sales Brand Copywriting Sales Social Media Copywriting Sales Ad Copywriting Sales Page Copywriting 1. Omsom […]
The Top 13 Paid & Free Alternatives to Adobe Illustrator of 2024
Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. I personally love using Adobe Illustrator to make personalized images for my small business and my website, such as favicons and logos for social media. Yet, it can be tough (or impossible) to justify Adobe Illustrator’s steep $239.88/year pricing. I also discovered that I didn’t even need all the features included in that price. So, if you’re looking for some alternatives, I’ve compiled a list of thirteen cheaper or even free options that you can use instead of Adobe Illustrator. Whether you’re a small business owner, […]