June 2024 / 157 posts found
Google Updates Guidance On EEA Carousels Beta Structured Data via @sejournal, @martinibuster
Google updated the structured data guidance for a new EEA-only Carousels (Beta) structured data The post Google Updates Guidance On EEA Carousels Beta Structured Data appeared first on Search Engine Journal.
How To Leverage Trust To Boost Your International Expansion via @sejournal, @gemmafontane
Discover the key role of trust in international SEO and how it can boost your company’s expansion strategy. The post How To Leverage Trust To Boost Your International Expansion appeared first on Search Engine Journal.
How to Create a B2B SEO Strategy in 9 Steps
If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first. Otherwise, you face the risk of chaos. You either end up writing on random topics that don’t fit your intent and personas well, cannibalize your existing SEO keywords, or run out of ideas. Also, considering AI and Google’s bold modifications of their search engine, you can’t operate without a solid plan in today’s landscape. In this piece, I’ll tell you how you can create an SEO B2B strategy and share tips from B2B marketing experts. Table of […]
OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing via @sejournal, @martinibuster
Why OpenAI’s Rockset acquisition could be the beginning of a shift in digital marketing and ecommerce The post OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing appeared first on Search Engine Journal.
How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers
Learn how to outperform your competitors by targeting and satisfying choosy customers. This blog post guides you through identifying specific customer needs, analyzing competitors, and optimizing your content and marketing strategies.
Wix Announces A Figma Plugin That Turns Designs Into Websites via @sejournal, @martinibuster
Wix’s new Figma Plugin enables designers to export their Figma designs into Wix Studio to transform it into a functional website The post Wix Announces A Figma Plugin That Turns Designs Into Websites appeared first on Search Engine Journal.
Writing a Lead Nurturing Email? See My Essential 7 Tips to Get It Right
“Lead nurturing is like gardening,” says Banish Angural, founder of Banish Media. “It’s about time, relevance, and a favorable environment to expect the growth from the seeds you have sown.” And as a B2B marketer, I couldn’t agree more. B2B products and services take time to sell. It’s difficult to take a prospect from not knowing about your company to making a sale without warming them up. That’s why lead nurturing emails are one of the most effective ways to enhance your sales funnel and email marketing strategy, decrease marketing costs, and increase conversions. In this post, I’ll walk you […]
29 Must-Have Features For Ecommerce Websites via @sejournal, @BennyJamminS
Discover essential ecommerce website features for 2024 including mobile-friendly navigation, engaging videos, verified reviews, and more to boost your online store’s success. The post 29 Must-Have Features For Ecommerce Websites appeared first on Search Engine Journal.
Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance via @sejournal, @brookeosmundson
Discover AI-powered bid strategies in Google Ads and learn how to choose the right one to maximize your PPC performance and achieve your goals. The post Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance appeared first on Search Engine Journal.
Is Email Marketing Inbound or Outbound? 10 Examples & Top Differences
In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ on this topic, even among professionals. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives. So, I’ll dive deep into what inbound and outbound emails are and how they differ. I’ll also share some examples and insights from other experts. Table of Contents What is inbound email marketing? What is outbound email marketing? […]