June 2024 / 157 posts found
4 Surprising SEO Test Results — Whiteboard Friday
A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.
What Is Schema Markup & Why Is It Important For SEO? via @sejournal, @ChuckPrice518
Discover how schema markup can improve your website’s performance in search results. Use variants schema to highlight product variations and provide context to search engines. The post What Is Schema Markup & Why Is It Important For SEO? appeared first on Search Engine Journal.
What You Need To Generate Leads With Content via @sejournal, @duchessjenm
Create a scalable lead generation strategy with content. Find out how to attract and engage your audience with exceptional lead magnets. The post What You Need To Generate Leads With Content appeared first on Search Engine Journal.
What is a RACI Chart? Project Uses, Examples & Free Template
Your project’s success hinges on a single crucial factor: clarity. When we say clarity, we’re talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out. Any confusion or oversight can lead to misunderstandings or conflicts, derailing your project faster than you can imagine. That’s where the RACI matrix comes in. When integrated into your project lifecycle (PLC), this simple yet powerful approach spells out project roles and responsibilities, guiding your team toward collaboration and improved outcomes. Click here to get HubSpot’s free RACI Matrix Template […]
Is Google Broken Or Are Googlers Right That It’s Working Fine? via @sejournal, @martinibuster
How to make sense of what Google is saying about updates, fixing an algorithm that’s not “broken” and turning that into better rankings The post Is Google Broken Or Are Googlers Right That It’s Working Fine? appeared first on Search Engine Journal.
Google’s Response to Affiliate Link Heavy Content via @sejournal, @martinibuster
Google’s John Mueller answers if having a lot of affiliate links on a web page can negatively impact rankings The post Google’s Response to Affiliate Link Heavy Content appeared first on Search Engine Journal.
When Is Duplicate Content Acceptable For Local SEO? Google Explains via @sejournal, @MattGSouthern
Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. The post When Is Duplicate Content Acceptable For Local SEO? Google Explains appeared first on Search Engine Journal.
LinkedIn Rolls Out New Newsletter Tools via @sejournal, @MattGSouthern
LinkedIn launches newsletter upgrades: custom covers, subscriber alerts, embedded profiles, and preview links. The post LinkedIn Rolls Out New Newsletter Tools appeared first on Search Engine Journal.
The AIDA Model: A Proven Framework for Converting Strangers Into Customers
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s and Chris Evans’ exaggerated Boston accents grab your attention. John Krasinski confidently eyeing a too-narrow parking space piques your interest. If you’ve ever squeezed into a parallel parking space, lurching back and forth a few inches at a time, this ad probably awakened a burning desire for a self-pahking cah. By the time David “Big Papi” Ortiz leans out of a nearby window and watches the sedan easily slide between two poorly parked cars, you’ve gone into action and pulled […]
Ask A PPC: Why Have My Google Ads Not Got Any Impressions? via @sejournal, @navahf
In this month’s Ask A PPC, learn possible reasons for your Google ads having no impressions, from bid and budget to low search volume issues. The post Ask A PPC: Why Have My Google Ads Not Got Any Impressions? appeared first on Search Engine Journal.