July 2024 / 169 posts found
How People Search: Understanding User Intent via @sejournal, @TaylorDanRW
Get insights into the importance of understanding user intent for effective SEO. Learn how Google’s algorithms prioritize relevant content. The post How People Search: Understanding User Intent appeared first on Search Engine Journal.
Is Perplexity AI’s Revenue Share Plan Fair? via @sejournal, @martinibuster
Perplexity AI’s publisher revenue share plan raises questions about fairness to websites that aren’t among the big brand elites The post Is Perplexity AI’s Revenue Share Plan Fair? appeared first on Search Engine Journal.
23 of My Favorite Free Marketing Newsletters
Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address. Let me rescue you from the overwhelm: I subscribed to several dozen marketing newsletters, talked to friends across different industries, scoured the internet, and pestered a great many HubSpotters on Slack to build this list. Although these newsletters are either fully free or have a free version, I’ve noted the ones with paid options, since paid subscriptions = more content. I’ve also included a “recommended if you like” (RIYL) for each newsletter to […]
The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work efforts and forward progress to achieve your mission. As we continue to scale, we need to encourage self-motivation and execute on more cross-functional work to help our customers drive growth. But let’s face it — autonomy without alignment leads to chaos. That’s where the OGP […]
Google Advises Caution With AI Generated Answers via @sejournal, @martinibuster
Google’s Gary Illyes cautioned against blindly trusting generative AI answers The post Google Advises Caution With AI Generated Answers appeared first on Search Engine Journal.
Google Hints Lowering SEO Value Of Country Code Top-Level Domains via @sejournal, @MattGSouthern
Google suggests ccTLDs could lose SEO value in years’ time due to creative branding use, urging focus on hreflang for international targeting. The post Google Hints Lowering SEO Value Of Country Code Top-Level Domains appeared first on Search Engine Journal.
How To Get Ad Creative AI-Ready In Search Ads via @sejournal, @LisaRocksSEM
AI and PPC ads: the perfect combination for success. Learn how AI automation can boost your campaigns while marketers remain essential for creative input. The post How To Get Ad Creative AI-Ready In Search Ads appeared first on Search Engine Journal.
Google Introduces New AI Tools For Performance Max Campaigns via @sejournal, @MattGSouthern
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. The post Google Introduces New AI Tools For Performance Max Campaigns appeared first on Search Engine Journal.
Search GPT – Can Search GPT Disrupt Google Search? via @sejournal, @Kevin_Indig
Learn about the unique position of OpenAI’s new search engine, Search GPT, as a potential challenger to Google Search in the market. The post Search GPT – Can Search GPT Disrupt Google Search? appeared first on Search Engine Journal.
AI Integration in Marketing: Strategic Insights For SEO & Agency Leaders via @sejournal, @CallRail
Explore the impact of AI, and how it can take your skills to the next level, all in one place. The post AI Integration in Marketing: Strategic Insights For SEO & Agency Leaders appeared first on Search Engine Journal.