July 2024 / 169 posts found
Google Search Revenue Grows 14% In Q2 2024 via @sejournal, @MattGSouthern
Alphabet reports strong Q2 2024: Google Search revenue up 14%, Cloud surpasses $10 billion. AI innovation remains key focus. The post Google Search Revenue Grows 14% In Q2 2024 appeared first on Search Engine Journal.
18 of My Favorite Sample Business Plans & Examples For Your Inspiration
I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one. So what does a good business plan look like? And how do you write one that’s both viable and convincing? I’ll walk you through the ideal business plan format along with some examples to help you get started. Table of Contents Business Plan Types Business Plan Format Sample Business Plan: Section by Section Sample Business Plan Templates Top Business Plan Examples Business Plan Types […]
When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the drink brand does tout ingredients that “burn calories,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? […]
A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads via @sejournal, @adsliaison
Understanding how the four keyword prioritization rules and new query matching controls work just might have you rethinking your account structure. The post A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads appeared first on Search Engine Journal.
10 Creative Company Profile Examples to Inspire You [+ 12 Templates]
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems. The best way to convey all this and establish a solid brand identity is to do what I did with my own website — create […]
27 of the Best Professional Bio Examples I’ve Ever Seen [+ Templates]
As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry. Though I’m definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know? As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your […]
System Builders – How AI Changes The Work Of SEO via @sejournal, @Kevin_Indig
Uncover the transformative power of AI in SEO. Learn how AI is reshaping content creation and the challenges it poses for human-generated content. The post System Builders – How AI Changes The Work Of SEO appeared first on Search Engine Journal.
How to Write a Memo [Template, Examples & HubSpotter Tips]
A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to your entire department or everyone at the company, so knowing how to format a memo is just as important as what you write. No pressure. (Well, maybe some pressure…) Before writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every word counts. In […]