July 2024 / 169 posts found
35 Vision And Mission Statement Examples That Will Inspire Your Buyers
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples. Brands use a mission statement to express their values. As consumers, we like to patronize businesses that have values we believe in. A strong mission statement makes it easy for consumers to understand your values and feel confident purchasing from you. Still, loyalty doesn’t happen overnight. Building brand loyalty, like creating mission and vision statements, takes time. You may just find the inspiration that you need in […]
Google Shares Tips To Improve SEO Through Internal Links via @sejournal, @MattGSouthern
Google shares three key tips for effective internal linking to improve SEO and user experience on websites. The post Google Shares Tips To Improve SEO Through Internal Links appeared first on Search Engine Journal.
WordPress Releases 6.6.1 To Fix Fatal Errors In 6.6 via @sejournal, @martinibuster
WordPress 6.6.1 patches critical flaws that affected 6.6 – What went wrong and how it’s fixed The post WordPress Releases 6.6.1 To Fix Fatal Errors In 6.6 appeared first on Search Engine Journal.
What is a Competitive Analysis — and How Do You Conduct One?
Every time I work with a new brand, my first order of business is to conduct a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this article, I’ll break down the exact steps I follow to conduct competitor analysis and identify ways to one-up top brands in the market. We’ll cover: What is competitive analysis? What is competitive market research? Competitive Analysis in Marketing How To Conduct Competitive Analysis in 5 Steps How to Do a Competitive Analysis (the Extended Cut) Competitive Product Analysis Competitive […]
21 Brand Style Guide Examples I Love (for Visual Inspiration)
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable. All of this is possible when each member of your team adheres to a cohesive brand style guide. So, what is a brand style guide? In this article, I’ll go […]
Google Cautions: Exponential Content Growth Causes Re-Evaluation via @sejournal, @martinibuster
Google’s John Mueller says that an exponential growth in content can trigger a re-evaluation The post Google Cautions: Exponential Content Growth Causes Re-Evaluation appeared first on Search Engine Journal.
Looking Ahead To The Future – SGE, Gemini…And AGI? via @sejournal, @marie_haynes
Explore the impact of SGE, Gemini, and AGI on search. Discover the potential of Google’s AI technologies in reshaping information retrieval. The post Looking Ahead To The Future – SGE, Gemini…And AGI? appeared first on Search Engine Journal.
21 of the Best Free Google Sheets Templates for 2024
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible). So, what do Google Sheets templates do? Short of reading minds, a template knows what you need and offers it with minimal manual input, giving you the ability to focus on more important things — like analyzing and translating the data itself. In this post, I’m touching on the most important templates you’ll need to efficiently use Google […]
3 Ways To Improve Any Ad in Minutes
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed around £5,000 and asked to create a few click-worthy Facebook ads. Feeling a little short on inspiration, I Googled “best ads of all time.” Here’s what I saw. The “Think small.” ad is considered the best ad of the 20th century (Ad Age). It’s tremendous. […]
Google Says This Will Cancel Your “Linking Power” via @sejournal, @martinibuster
Google’s John Mueller offers an unexpected answer to whether blocking Google cancels the “linking power” The post Google Says This Will Cancel Your “Linking Power” appeared first on Search Engine Journal.