July 2024 / 169 posts found
Google Abandons Third-Party Cookie Phaseout via @sejournal, @MattGSouthern
Google’s cookie policy crumbles: The company reverses course on third-party tracking, putting privacy choices in users’ hands. The post Google Abandons Third-Party Cookie Phaseout appeared first on Search Engine Journal.
Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death’s VP
When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They’ve mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they’ve done more than reinvent water — in many ways, they’ve reinvented marketing, as well. I spoke with Greg Fass, Liquid Death’s VP of Marketing, to learn how he’s cultivated an anti-marketing approach, why some of his favorite campaigns involve Tony Hawk and Martha Stewart, and his belief that Liquid Death’s success comes down to understanding people aren’t “brainless consumers of products”. How Liquid Death Wins […]
Behind Viral Food Brands: Do Trends Matter in CPG Design?
Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a squeeze bottle. Source: GoPuff Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles. “If you walk into almost every major retail chain grocery store in the US, there would be […]
Google Says How To Get More Product Rich Results via @sejournal, @martinibuster
Google’s John Mueller explains 4 things you need to know in order to get more product rich results The post Google Says How To Get More Product Rich Results appeared first on Search Engine Journal.
Trending Content Output Compared In ChatGPT, Gemini, And Claude via @sejournal, @gregjarboe
Learn which is the right generative AI model for your content. In this test, discover the differences between the output of ChatGPT, Gemini, and Claude. The post Trending Content Output Compared In ChatGPT, Gemini, And Claude appeared first on Search Engine Journal.
Pros and Cons of Community Management
Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential. If, after reading my posts and doing your own research, you still need to figure out if it’s worth investing in, perhaps a quick pros and cons list will help you come to a decision. Let’s dive into the pros and cons of community management. The Pros of Community Management 1. Customer Loyalty When you create a community around your brand, you‘re fostering a space where your audience feels seen and heard. Furthermore, you’re creating a space where they can speak […]
How to Write Content that Generative AI Search Engines Will Cite, According to Experts
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy. I’m a big fan of not having to scroll through a page of results to find a quick answer, so I’m excited to see how it continues to evolve. But as a writer, I’m curious to discover what this will […]
Google Warns Of Last Chance To Export Notes Search Data via @sejournal, @martinibuster
Google’s documentation is updated to alert users of their final opportunity to export and save their Notes on Search data The post Google Warns Of Last Chance To Export Notes Search Data appeared first on Search Engine Journal.
Testing Ideas From the Google API Leaks — Whiteboard Friday
How do we know what is and what isn’t a Google ranking factor? In this episode, Will reveals four testing ideas relating to the Google API leaks to help answer that question.
OpenAI GPT-4o Mini Wallops Competition via @sejournal, @martinibuster
OpenAI GPT-4o Mini sets new standards, outperforming competitors from Anthropic and Google The post OpenAI GPT-4o Mini Wallops Competition appeared first on Search Engine Journal.