July 2024 / 169 posts found
WP Engine WordPress Hosting Acquires NitroPack via @sejournal, @martinibuster
WP Engine announced the acquisition of NitroPack, a leading SaaS website performance provider The post WP Engine WordPress Hosting Acquires NitroPack appeared first on Search Engine Journal.
Google Confirms Ranking Boost For Country Code Domains via @sejournal, @martinibuster
Google’s Gary Illyes confirmed that Google Search will show preference to country code domain names in the search results The post Google Confirms Ranking Boost For Country Code Domains appeared first on Search Engine Journal.
The 10 Best Website Builders To Consider 2024 via @sejournal, @MattGSouthern
Want a website but don’t have the skills or time to design and build one? Try one of these top website builders. The post The 10 Best Website Builders To Consider 2024 appeared first on Search Engine Journal.
The Ultimate Guide to Email Design and 13 Best Practices
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. The problem? I had neglected the design, resulting in a cluttered mess with no clear call-to-action. This harsh wake-up call taught me that in email marketing, design is as crucial as content. This experience set me on a path to mastering email design. I learned that effective emails require a balance of engaging copy and visually appealing design that guides readers to action. In this blog […]
How to Deliver Customer Experiences That Increase Conversions
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me different from what is often considered to be “mainstream.” And as a result, brands didn’t often serve me well because of the things that make me different. Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in […]
Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders
Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are well behind us. The future now lies in hyper-personalization, where websites cater to the specific needs and preferences of each visitor. AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. While the sheer volume of AI technologies — and the speed at which they’re evolving — might feel overwhelming, […]
Google’s John Mueller On How To Verify An SEO Agency’s Work via @sejournal, @MattGSouthern
Google’s John Mueller shares tips on checking if the SEO company you hired is actually doing the work they promised. The post Google’s John Mueller On How To Verify An SEO Agency’s Work appeared first on Search Engine Journal.
Google Clarifies H1-H6 Headings For SEO via @sejournal, @martinibuster
Google’s Gary Illyes answered a question about hierarchical headings and what it means for ranking purposes The post Google Clarifies H1-H6 Headings For SEO appeared first on Search Engine Journal.
SEO in the Martech Stack: How Tech Decisions Can Impact SEO via @sejournal, @TaylorDanRW
Organizations typically are a mixture of orientations that impact all aspects of the business from operations, finance, and marketing and sales functions. This also means it can influence the marketing technology stack, and subsequently, these decisions can impact the performance of marketing channels, including SEO. When organizations determine the technologies they want to use to build their stack, there are several different objectives and criteria that stakeholders look to satisfy. Regardless of a stakeholder’s objectives, the overall objective is for the Martech stack to significantly contribute to the success and performance of the business, either directly or indirectly. This happens […]
What SEO Should Know About Brand Marketing With Mordy Oberstein via @sejournal, @theshelleywalsh
Learn why building a strong brand is essential for SEO and how it prepares marketers for a future driven by brand-first strategies. The post What SEO Should Know About Brand Marketing With Mordy Oberstein appeared first on Search Engine Journal.