Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.” He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. That being said, how can you reap the benefits of online communities? I’ll dive into that in this post and walk you through how to build an online community, with advice from experts who have […]

The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from all the rest. If you really want to make an impact on your audience, it’s going to require a little bit of planning. Come with me to take your community management efforts to the next level. Table of Contents What is a community management strategy? How to Create a Community Management Strategy Think about some of your favorite brands and how they interact with their audiences. Personally, I love Duolingo’s approach to community management. It’s authentic, consistent, […]

If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick. Good community management requires a little bit of troubleshooting. But you can’t just turn it off and turn it back on (like I do with my almost-10-year old laptop when it freezes). You took the time to build a strategy to draw people in. Now, let’s work together to get it off the ground — the right way. Community Management Best Practices Here are my top 12 best practices for community management, with insights from experts across the […]

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. It was a completely new experience, and there were definitely times I stumbled. Community management challenges are real and can be hard to navigate if you’re new to the field. Fortunately, I gathered valuable information from experts, including a fellow HubSpotter, so you can be the best community manager you can be and avoid some of my blunders. If you‘re an organization looking for a community manager, these challenges and their solutions will help you understand the […]